• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Muscle and Fitness and Esquire. Compare and contrast how Arnold Schwarzenegger is portrayed in the two magazine front covers.

Extracts from this document...


Compare and contrast how Arnold Schwarzenegger is portrayed in the two magazine front covers. 'Muscle and Fitness' and 'Esquire' are two magazines aimed at very different groups of people, however they are both intended for men. 'Esquire' is a magazine aimed at succeeders and 'Muscle and Fitness' is aimed at aspirers. These magazines are ideal for comparison because they have something in common; they both use Arnold Schwarzenegger as a cover model. The masthead on 'Muscle and Fitness' is in bold capitals, which suggests strength and masculinity. It may make the reader feel as if they will be these things if they read the magazine. This is then backed up by seeing Arnold Schwarzenegger in front of the masthead, looking really serious, and it makes readers think that they could be like him. ...read more.


Arnold Schwarzenegger wears a tightly fitted plain shirt, with no brand name in 'Muscle and Fitness'. The reason for the shirt being plain and brandless is so that it draws the reader's attention toward his muscles, and it makes them think of how they'd like to look like him. In 'Esquire' however, Schwarzenegger is dressed in a smart suit that makes him look responsible and clever. This would therefore appeal to succeeders because they would think of him as an equal intellectual. He is also wearing a wedding ring, which backs up the responsible image previously set. The colour connotations of each magazine vary greatly. In 'Muscle and Fitness' the colours used are mainly primary, strong colours such as red, yellow and black. These colours hold many connotations. Red, for example is the colour of blood and fire, and is therefore associated with danger and power. ...read more.


The main colours match the clothes that Schwarzenegger is wearing, the red and the two blues are all the same hue as on his tie. Once again this creates and impression of how organised and neat it all is, which appeals to succeeders. The body posture of Arnold Schwarzenegger in 'Muscle and Fitness' is a stance of strength and power. His arm is tensed to show off his muscles. His arm is also close to the sell line '20 inch arms in 3 big moves'. This adds to the effect, because the reader would see the sell line and then his arm and they would aspire to get arm muscles like his. The camera angle is side on, as this shows off his muscles best and also means he is not facing the camera. In 'Esquire' Schwarzenegger is directly facing the camera, and his finger is pointed towards it. This would make the reader feel as if he was pointing again, creating the image of being special and involved. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Media Studies Suporting Account For Fitness Magazine

    This gives us the audience it is aimed for. An example of this is not many males pick up pink coloured magazines as it seems to be for the female audience just like blue is a masculine colour and not preferred by women.

  2. How successfully is a dysfunctional family portrayed in "Little Miss Sunshine?"

    is color blinded when he understands that he starts to blurts and says "I don't want to be your family! I hate you people! I hate you! Divorce! Bankrupt! Suicide! You're losers," to show his feelings of dejection and all his hard work demolished within an instant.

  1. Analysing CD covers - Mika, Aerosmith and my own CD cover.

    It also gives clues on the genre of artist. The front letters are written in gothic style text which reflects that the artist is a rock band. The background colour is all in black, this is to do with how the artist represents their band name.

  2. Media Studies: Magazine Evaluation

    and therefore I chose this picture to let the audience see this. In addition, I think this is affective because the audience can imagine being the one driving the car, and the onlookers feeling what they're feeling while looking at the picture, this will make them want to buy the car more, and therefore enquire about the car.

  1. Analyse the appeal of two specific CD covers. Kanye west - Graduation

    and Tha Carter II by Lil Wayne. I believe this is because Kanye likes to stand out. This is proven in the way in which his name is written on the cover. It also implies that he is different from the rest in some way.

  2. Using the opening sequences of Bend it like Beckham and Yasmin compare and contrast ...

    However in Yasmin, she has to wear her religious clothes such as a scarf and a shalwa kamis around the community and in her house. She is unhappy with dressing in a Muslim/ Asian way because she personally thinks she is a western women and not a stereotypical Muslim/Asian she feels she doesn't fit in.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work