07/12/2007 11:41 AM
- GENRES
Genres help consumers find the music they want to listen to. Classifies the music.
Makes the consumption of music easier. In a way, it is a marketing tool.
- Genres are incredibly complex (challenge this term)
- some music is difficult to categorize into one genre
- Itunes is defining new genres of music
Genres can help to identify and construct sub cultural identities
Sub cultures: Emo, Metal, Mod
-
Indie (independent): majority not signed on major record labels.
music streamed on the band’s myspace, websites, youtube videos (Purevolume.com, baeblemusic.com, Peoplesound.com)
Indie is becoming more easy to access thanks to the internet (esp Myspace) - Exceptions: Britney is an indie artist. She has been dropped by her record label.
- Alternative Rock
- “Alternative”
- Don’t try and change their look to appeal to a wider audience (for commercial benefit) but as their music style changes so do they
Cater to a narrower target audience
It’s all about the music
don’t want to conform with the conventions of other genres
Prescribing to a particular non-conformist look like “emo hair”
In pop music, star personas are constructed for them and use sex appeal to their audience whereas indie bands tend not to do this.
What is happening to CDs?
Music video autuers
Chris Cunningham
Spike Jones
gatekeepers: certain key personnel (news editors, newspaper owners mainly) have control over the information that is presented to audiences, and the way in which it is presented (the angle)