Music Video Research

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Research for music videos

What is a music video?

A music video is a short piece of footage or film that is released at the same time as a song. Music videos, especially modern ones, are primarily used as a marketing tool and also to try to promote the song. Music videos hit their high point in the ‘80s (although they date back much further) when MTV came about. It was only in the ‘80s that people started to call them “music videos”, as people before had simply called them “promotional clips”.

Analyzing music videos

In this section I will be analyzing some music videos. They will all be along the same genre as the music I will be doing so that I know what connotations there are.

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The music video I will be analyzing here is “I don’t wanna stop” by Ozzy Osbourne. I have chosen this music video because it is by the same artist and it is in the same genre as the song we have chosen.

This is a screenshot of the beginning of “I don’t wanna stop” by Ozzy Osbourne. It shows his logo sticking out of a concrete wall. The skull in the part of the logo and it is also wearing a crown. This could mean that he sees himself as the king of the dead.

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