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Music Video Research

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Introduction

Research for music videos What is a music video? A music video is a short piece of footage or film that is released at the same time as a song. Music videos, especially modern ones, are primarily used as a marketing tool and also to try to promote the song. Music videos hit their high point in the '80s (although they date back much further) when MTV came about. It was only in the '80s that people started to call them "music videos", as people before had simply called them "promotional clips". Analyzing music videos In this section I will be analyzing some music videos. They will all be along the same genre as the music I will be doing so that I know what connotations there are. ...read more.

Middle

This could mean that he sees himself as the king of the dead. This is a screenshot of the next scene in the music video. In this scene there is a mix of black clouds and orange sky, and this is a big contrast to the plain wall of the first scene. Could this be a sign of change in the music video, or the main character in the song? This is a screenshot of the next scene in the music video. In this scene, there is Ozzy screaming while the orange background is flying by. Could this be a sign of pain or anguish, possibly mental? This is a screenshot of the next scene in the music video. ...read more.

Conclusion

This is a screenshot of the music video just as it starting. It shows the band playing with a typical '70s background. It is black and white because the song and video were released in 1970. This is a screenshot of the music video. In this scene it is the lead singer in front of a flashing background. Unfortunately, I cannot see what colour the background is but if I was to have a guess I would probably go for either green, red, or yellow because these were popular colours in the '70s This is a screenshot of the music video. In this scene it is basically the same as the above scene. Throughout the rest of music video, it is all the same switching from shots of the lead singer, and the rest of the band. ...read more.

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