• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22

My business strategy - computer shop.

Extracts from this document...


What will I sell- I will sell computer goods and games. My shop name- I will call my shop Rydale Computer Centre. From what I already know I have decided to make my business a sole trader operation as these are the easiest to set up. Also in a sole trader business I will get to keep all of the profits. Also as I am a sole trader business there are less regulations that I have to comply with. As a sole trader I do not have to make my business accounts available to any one except the inland revenue. This is useful as it saves me time, and it keeps my business dealings secret to the public. What is the aim of Rydale Computer Centre. The aim of my business is primarily to be able to compete with other companies in the local area. Also to brake even, but provide a high quality service to the public. Then it is to make a profit. For the first year the aim of my business will also be to become a well established business, and to remain open (not be forced to close due to lack of business). What is a market? A market is where the sellers meet the buyers to exchange money for a product of service. The term "market" is actually used to describe the people whom the product is sold to. This does not always involve face to face selling, it could selling over the television. For a shop there can be different markets, e.g. domestic, and business. My market- My market is going to electrical goods sold to domestic customers. A market oriented business is when a business will find what product people want and then sell it to them. This normally involves market research. These types of business normally survive longer, as they are able to adapt to what the customer wants. ...read more.


Evaluation The benefits that I am offering are ones that are already offered by the local competition. This is because not one store offers all of them and my survey showed which ones where the most important. The reason that I will not be offering interest free credit is that this would loose me a lot of money. Instead I will let the credit be taken of by a third party, but hopefully the opportunity of credit would bring in extra sales. My packaging: My packaging will be what the goods are supplied in by the manufacture. This is because they will have spent lots of time and effort on designing the best packaging. For accessories I will supply bags that carry my logo and shop names along with other information. This would be: opening times, services available, and special offers. What is the aim of adverting? The aims of advertising are: * Inform people about the product * Create a image * Increase sales * Compete with other shops * Introduce in products into the market What is the aim of my advertising- The aims of my advertising will be: * Increase sales * Compete with other shops * Create a image I do not want my advertising to try and introduce new products into the market, as this is normally done by the manufacture on a national scale. The manufacture will also inform people about the product. Informative advertising Currently in the biggest spender on this form of advertising, is the government this advertising is used to pass on information to the public. The passing on of this information is very important in any advert. Persuasive advertising The washing power industry spends as much as the government on advertising, there adverts try to persuade the viewer that there products are much better then the compensation. There goal is to attract people to buy there products. ...read more.


The minimum wage is �3.60 a hour, which is the lowest I can pay. If I pay a higher rate then my staff my feel more valued. Commission could also be used to add on to the basic, this is would reward the staff when they make a sale. My payment method- The method of payment that I will use is based on the type of the job. If the person that I hire is qualified to carry out televisions repairs, accountants, or any thing else of use then they will be paid more. I will pay �4- �4.50, and I will not offer commission. This is because people do not like sales men who work on commissions. I will pay my self with what is left from the profits. This means that if I am doing very well then I will have a higher pay, and vice verses. A bank loan is a very common source of external finance for a business. The loans is repaid over a certain period of time and interest is paid. The time period can be anything from one year to twenty or more. How is interest worked out? Interest must be paid on a loan, this is paid back to the person who lent the money. To figure out the amount of interest that is paid on the loan is worked out by this formula: Amount borrowed 100 * percentage rate = total interest paid Normal rate of interest This is the rate of interest that is applied to the whole loan from when you take the money to when you pay back the last penny. Fixed or variable? The interest that is charged to the loan may be fixed or a variable interest rate. The fixed rate means that it does not change, while the variable can change. The interest rate that is charged depends on: * The status of the borrower, a small shop may have a higher rate of interest then a large company. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Marked by a teacher

    Car Market Segmentation.

    3 star(s)

    The customers using the car would be traveling outside of large cities and congested areas as the car is quite large and would be hard to park in busy areas. The customers buying this car will have a medium income as the car is quite large and need money to maintain the running of the car.

  2. Analysing a TV advert - Comfort, the clothes washing liquid.

    Shot eight is a shot-reverse-shot, which looks over one persons shoulder, in this case the girls'. As this shot is looking over onto the street in front of the house it shows a different variety of colours. First of all the colour of the houses opposite are a similar cream.

  1. Advertising & promotion

    * The advert will have a big impact, because of the size of the screen and the quality of the sound. * Very good to target a young audience. * Easy to target an audience, by the film. Disadvantages * People may dislike the fact that they have to wait for your advert before they can watch the film.

  2. Advertising is used to attract their target audience to advertise their products, and if ...

    The colours used to advertise Lux are rich red, golden, glistening and glamorous. Red and gold are warming and almost Christmas colours. Ideal perhaps for a present, not only for Christmas, but all year round. This advert shows a gorgeous women wearing expensive golden jewellery. Her whole image is shimmering.

  1. This project requires me to produce a imaginary business

    Observations Observations can be in many forms these are: Recording, a example of this is monitoring how many papers you buy Watching, a example of this could be you watch how many people ride a bike, past a certain point Audits, a example of this is counting how much stock there is.

  2. Produce a proposal for a sales promotion campaign for a product or a range ...

    the ages 12 - 15 and by offering a prize if tokens were to be found then I believe this would get the attention of those ages. The prize that I would have to offer would have to get the attention of young children to young teens.

  1. Free essay

    Compare the advertising campaigns for Benetton and Barnardos. How do both aim to attract ...

    Benetton's "Rice in hand" ad is black to cause the audience to be alerted to the advertisement, while making the audience think about the poorest people in the eastern world and how little they have. The open palm can be interpreted as a hand asking for help because of so little they have.

  2. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    If the whole of her face or the whole of the TV was to be in the ad they would have had to of zoom out and used a middle shot instead but this wouldn't have created the same effect and shown as much detail so cropping it was the

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work