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My three adverts are Action Man Ice Extreme that is mainly aimed at boys aged 7-11 years old. My Baby All Gone that is mainly aimed at young girls aged 5-10 and my last advert that is Puppy Racers is aimed at both sexes aged 3-6.

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Introduction

Media Essay By Roxana Stylianou On Saturday the 11th of November a commercial break was screened at 9am in between the weekly Saturday morning kids show Diggit, shown on London weekend television. Ten advertisements were shown in that 3-4 minute break. For my essay I will be analysing three of the adverts that were shown in the commercial break. One advert aimed at boys, one advert aimed at girls and one advert aimed at both sexes. My three adverts are Action Man Ice Extreme that is mainly aimed at boys aged 7-11 years old. My Baby All Gone that is mainly aimed at young girls aged 5-10 and my last advert that is Puppy Racers is aimed at both sexes aged 3-6. The visual presentational devices of my advertisements consisted of many different aspects; colour was one of the key aspects in the adverts that were very important. In Action Man Ice Extreme the colours are very boy orientated; the main colour is blue and that is usually associated with boys. There are also other colours in the advertisement as well, such as whites and greys; the white and grey colours do not take away any attention from the blue, as the blue gives a certain image of the toy. The image the toy gives off is that the toy is very bold, bright and very exciting. This may be because the colour of the blue is very vivid and bold itself. ...read more.

Middle

Little children singing the My Baby All Gone theme tune made up the My Baby All Gone song. The voices were quite irritating, but at the same time the songs repetitive manner plays on your mind, so you never forget the tune. This is suitable for the product because the doll should always be there with you like the song. Puppy Racers voice over was a male voice that made you want to listen and watch the advert. In the middle of the voice over talking about the product, a group of children shout 'Puppy Racers'. This brings excitement into the advert and maybe suggests the game is really exciting too. Music is another important sound presentational device. In Action Man the music in the background was very fast and racy. The music from the advert attracts the child's attention to the television. Once they are watching, the influences of the music say the toy is cool, fast and exciting. My Baby All Gone showed many big differences in the music from Action Man. Music in My Baby All Gone was very soft, light and dreamy. This seems like the toy is made for the dreamy child that likes looking after toys that have a soft nature attached to them. As for Puppy Racers the music was quite upbeat, bubbly and persuades you to listen more. This is because you are enjoying listening to the music from the start and that you want to keep listening. ...read more.

Conclusion

But there are many different subtexts in this advert. One is that the boy wins and the girl doe not win. This is putting the girls lower down like they are weaker. But still whoever wins it seems that the brother and sister love each other and are the best of friends. This is not normal life. Another subtext is that if you buy the game you will have a really happy family that play with each other. It shows children that are both beautifully made up a thin mother and a bubbly dad. It is trying to give the perfect image of what we should want in life. All of them try to perceive the world we live in. Society teaches us that in our world it would not be normal to bring and Action Girl out as most people would not see it as acceptable. I conclude that the effectiveness of the advertisements is outstanding. They affect not only children but adults too. Every time you watch an advert there is a subconscious message being given out. This may be that boys and girls need to act a certain way. But really the adverts are trying to show how we represent our life. They are trying to make the perfect image and how we as a nation should act. Children watch the advert and want to be like the product. Adults watch the advert and want to have that life. But really with no presentational devices in the advert the product would not be so appealing. Just imagine an advert with no music or colour. I wonder if you would buy the product then. ...read more.

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