• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

GCSE media coursework

Extracts from this document...


GCSE media coursework Despite the fact that beer sales, in particular bitter, were on an alarming decline due to an aggressively ruthless drinks market, John Smiths managed to reinforce their brand name. Their new twenty million pound advertisements achieved their success in many ways with the main focus point being humour, starring the stand up comedian Peter Kay. Peter Kay was chosen to play John Smith because he is a stereotypical, lowlife, overweight, 'no-nonsense' English man. There have been seven new advertisements so far however the two I have chosen to analyse are: 'Top Bombing' and 'Monsters'. The purpose of these two advertisements was to show beer drinkers John Smiths in a new aspect. This was shown in forty-two seconds. The advertisements were shown on Channel Four between the cricket and on ITV1 between the world cup and Grand Prix evidently this is because sports programming offered a good fit with existing John Smiths drinkers TV viewing patterns notably it also fitted well with potential John Smith's drinkers viewing habits (beer drinkers with a 'no-nonsense' attitude to life). ...read more.


John then orders two more currys and takes a swig of his John Smiths. When he looks up and finds his wife and friends starring at him he asks "what?" this makes him sound really dumb like most fat beer drinkers, then the slogan 'no nonsense' is the final shot and this again emphasises the fact John Smiths is a no nonsense drink. Peter Kay was chosen to play John Smith in both of these adverts. This is mainly because the adverts are supposed to be witty and Peter Kay is well known for his humour and wit. He also appeals to the target audience as he is a mirror image of the target audience with him being a stereotypical, lowlife, overweight, no-nonsense, Englishman this gives the advert more chance of succeeding because many people would associate themselves with the advert clearly therefore they are more lightly to buy John Smiths. 'Monsters' is set in the evening, you can tell this because it is dark and the only light is coming from lights in the restaurant. ...read more.


The director also uses bathos to show the anti-climax when John is telling his daughter the complete opposite of what he should be saying. There are two sounds in this advert music and dialog. The music is Indian music and is very minimalist because nobody wants loud, techno headache-causing music when they're eating a meal it also shows from the start that the characters are situated in an Indian restaurant, the only other music is the ring tone on John's phone. The adverts advertised the product and brand name using a series of comedy techniques such as bathos. It never actually gives information about the product, for example, what it tastes like or what it smells like etc. whereas it emphasis' the target audience. The John Smiths campaign with Peter Kay achieved the ultimate accolade for any piece of advertising this is proven to be correct by the fact that it became the only bitter in the top ten selling beers in the UK, the other nine being either lager or stout In the year that the adverts were screened. ?? ?? ?? ?? Media coursework Mr. Hill G.C.S.E James Whitmore Page 1 07/05/2007 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Aldous Huxley section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Aldous Huxley essays

  1. Evolution of 'new' media.

    his bank account and listening to the radio all at the same time raises the issue to attention.

  2. Language investigation on two magazines, 'Top gear' and 'classic cars'

    '...Emma Fitzgerald-Lombard have sized-up the back seat of the white 911...' The use of 'white' to describe the 911 in Text B , like in text A, highlights the importance of that car specifically, white holds the connotations of good, this fits in perfectly as it is the only female

  1. Dangerous Minds coursework

    Also when Emilio steals Sorties girlfriend and ends up dying. In this section I am going to write about Emilio, who comes from a broken and poor family where nobody cares about education.

  2. Media Third and Final Piece of Coursework

    With the rise of `You Tube` and `Myspace` it wasn't long before I found their own personal page with links to their previous songs already done and the actual music videos for the songs. Although the music video for `Wolf like Me` could have easily been viewed, the group decided

  1. English Media coursework (fight club review)

    Nevertheless, as with all movies, there will be some negatives. Some viewers may get confused with the plot. It contains quite a lot of confusing scenes, such as the unexpected twist at the end when Tyler reveals he is the alter-ego of the narrator.

  2. ICT AQA 2006-2008 Problem 1, Theme Park

    Theme Park around the park as well as attract them to other areas. Page 1 of 4 (HAND DRAWN PLAN 1) Home Page Page 2 of 4 (HAND DRAWN PLAN 1) Land of Mysteries Page Page 3 of 4 (HAND DRAWN PLAN 1)

  1. English Language Coursework

    Below is a table of what I found from my investigation. Text A Text B Word count 1474 990 Number of paragraphs 21 17 Number of lines 118 85 The above table shows that there are more words, paragraphs and lines in the older text, compared to the more recent text.

  2. Comparing Two Charity Advertisements

    Charities mainly use the print media option because it cheaper than television and radio advertisement. Also print media is more easily accessible to everybody unlike radio and television. This may also be advantageous because instead of having to write out a cheque the print media will probably have a tear off slip which can be more convenient to send off.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work