Original source shower gels range.

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English G.C.S.E Media Coursework

Original source shower gels range.

Advertising is used in all aspects of everyday life, in magazines, newspapers, billboards, television and radio to mention but a few. They aim to show their product to be bigger, brighter and better than any other product on the market. Consequently advertisers use colour, text, images, language and layout to fight for the reader’s attention; so that they can influence the viewer’s opinion of their product and therefore persuade them to buy their product rather than any other.

The advert I have chosen to analyse is the ‘Original Source’ shower gels advert. The target audience for this advert is young women between the ages of 16 to 35. The text’s purpose is to persuade the reader to purchase the Original Source shower gels range by portraying their product as the best available on the market and itemising its range of unique features. This advert uses both words and pictures in equal proportion to attract, inform and persuade the reader to buy their product.

When viewing this advert the reader is first attracted to the main picture, which takes up most of the right hand side of the advert. Here the use of size attracts the reader’s attention, making them curious to find out what the advert is about. The picture features the mint shower gel from the range with the lime shower gel set back slightly, but still clearly visible. This is cleverly used to subconsciously inform the reader of other shower gels in the range. In the bottom right of the main picture is a lime and some herbs; these appeal to the reader’s sense of smell; implying that when you open the shower gel bottle this is the natural smell you would be greeted with therefore persuading the reader that these products are subsequently better than any other on the market. The lime and herbs also provoke our inner need to be more natural and healthy and in a sense go back to nature. This in itself suggests a much slower, less stressful, calmer way of life that in this demanding age would be a much welcomed change. The mint shower gel bottle is covered in droplets of water (another natural element) suggesting that it has just been taken out of or used in someone’s shower.  This gives the reader the impression that this is a straightforward, ready to use, shower gel that will fit into our busy lifestyles.

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     There is one other smaller picture in this advert, situated in the bottom left hand corner. This picture focuses on the different shower gels in the Original source collection. The picture shows all of the seven shower gels in the range; once again luring the reader into buying all the different variants. Directly below this picture is the caption which is written in small, clear, capital letters which makes the text even easier to read. The text informs the reader of the 7 different variants in the range, giving each of the different exotic names and telling ...

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