• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Our media coursework is about advertising for charities in both newspapers and on the television. Our task is to decide upon a charity we wish to advertise for, research it and chose a suitable newspaper and television channel (and time) to advertise on.

Extracts from this document...


Media Coursework Commentary Our media coursework is about advertising for charities in both newspapers and on the television. Our task is to decide upon a charity we wish to advertise for, research it and chose a suitable newspaper and television channel (and time) to advertise on. We then have to design an advert to put in the newspaper and make a storyboard for a television advert. On our first lesson we were assigned groups to work in. I was put into a group with Kyle, Harry, Gemma, and James. We were a fairly varied group as to our talents, tastes and friendship groups, which helped us to see lots of angles on the appeal. Harry and myself are both talented in technical subjects but don't tend to excel in the creative subjects, this is good because we can see the technicalities of making an advert and are good at research. Kyle, Gemma, and James are all very artistically talented, this means that they can help a lot in the aesthetics of the advert and the impact it will have on the viewers. I was very pleased with the group I was assigned to because of the variety of talents within it and the fact that we all get along and work together very well. After we had been assigned to groups we began to decide which charity we wished to advertise for. ...read more.


the word stop at the end of the advert is in keeping with the aims of the charity, and two because it has impact and is a direct command so it does make people stop and take notice. We also had it going completely silent when the last screen appeared because this reiterates the message of stopping and is in keeping with the words of our song. To aid us in our decisions we watched several other charity appeals and found that the best ones were simple and to the point, but still made you feel sorry for the people or animals, which were suffering in the adverts. We watched one for an animal charity, which included a big shock or twist to make you pay attention to them. We thought this idea was good so we tried to recreate it in our last screen, which would cause slight shock, as it was sudden, and make people pay attention to our message. We also saw a Red Cross advert which was just a series of images, this had a real impact on us and influenced us in how our advert worked. We used this as the basis of the structure of our advert because we also used a series of disturbing images. We also watched the new NSPCC advert which focuses on making people feel guilty. ...read more.


I believe that the message of putting a stop to child cruelty is portrayed well in the adverts because of the images and stories and also the instruction to stop. It also helps that the charities aims are well known so we didn't have to be explicit in the information that we gave. At first I was disappointed in the task we were set because I was really looking forward to the media section of the course and thought that the task set did not live up my expectations. But when I got into the task I really enjoyed it. I liked working with a group that I wouldn't normally work with and when we were making decision it was a fair process and the entire group contributed which was a really good thing to be part of. I think we worked well as a group and I gained lots of knowledge about advertising and all the skills that I never knew existed in the task. I enjoyed seeing the difference between advertising on television and advertising in newspapers and thought it was a very worthwhile task for both the development of my English and comparison skills and in the gain of extra knowledge. It was a new experience and has helped me to realise all the psychology that goes into advertising and all the thought people who work in these areas must put in to entice the viewers into parting with their money. Martha Ricketts Martha Ricketts 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Yves Saint Laurent Opium Advert - Controls of advertising and the media.

    The Committee of Advertising Practice (CAP) is responsible for the CAP Code. The Codes have sought to protect children from commercial exploitation and the Government considers the self-regulatory system to be effective in the interests of consumers. The system also has a high level of recognition from the public and is important to consumer confidence in advertising.

  2. Advertisement Commentary.

    "Make Your Mark". As it uses alliteration it is an easy point for audiences to remember and associate with the product. In effect audiences can identify with the product more which makes them more likely to come across the product again and consider buying it.

  1. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    The dog looks comfortable and cosy giving us an impression of the RSPCA taking absolute care and giving all the love to all animals that desperately need help. The third picture reveals a close up shot of 'poppy's' head. She looks helpless and small with a mask of sweetness and innocence.

  2. Compare the advertising leaflet for Christian Aid with the leaflet produced by the rspca.

    This is because the charity has to persuade people to give money to their project. The Christian Aid advert opens with a rhetorical question; "Dying for a drink?" it then engages the audience by saying, "imagine..." When a charity is creating a leaflet it is very important to include emotive

  1. Advertising is used to attract their target audience to advertise their products, and if ...

    Therefore Beyonc�'s face is everywhere to be seen. And as she has already been involved in the promotion of L'Or�al hair dyes, I was not surprised to see her on the face of this advert. The advertisers have deliberately used famous women in able to sell their product as we

  2. This project requires me to produce a imaginary business

    aspects of my product from packaging, to customer benefits 27/10/99 2/11/99 Packaging I will research in to the best method to package my product. 2/11/99 4/11/99 Advertising I will research into different methods of advertising, comparing advantages and disadvantages of each. I will also have to carry out a questionnaire.

  1. Compare how two newspapers have presented the news to appeal to their target readership(TM)

    It seems the picture would attract more attention as it is emotive and would have a big impact on the newsagents shelf to catch the readers eye more than the small title of 'Rowers reunion: Fogle and Cracknel tell how they nearly drowned'.

  2. Market Research

    Comparison of Thorpe Park and Cadbury World Market Research Activities There are a lot of difference between both organization market research activities, as Thorpe Park uses better and more research activities than Cadbury World. Thorpe Park use postal surveys which are exit surveys that Thorpe Park gives to their customer

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work