• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Outline and Discuss the View that Increasing Concentration in Ownership of the Mass Media is bad for Audiences.

Extracts from this document...


Lindsay Glover L63 Outline and Discuss the View that Increasing Concentration in Ownership of the Mass Media is bad for Audiences. To sociologists, the increasing concentration of the mass media is a very debatable topic. There are two different ways at looking at this situation. One way is that it is good to increase concentration because it will benefit the public. However many people look at concentration as a bad thing because only a small amount of people are able to control the media, increasing their own power. People, who have a radical view, would agree that media concentration is bad for the audience. One of their main concerns is that too few people are gaining too much power, through concentration. Especially from a manipulative point of view, this means that the top executives and company owners are having too much control over what we, the public, are subjected to. This suggests that if more concentration occurs then soon enough only a few people will have the ultimate power to regulate what we see and read. ...read more.


When we read a paper it will have a particular political view to its style of writing, especially when it comes to election time. So for instance if the Sun was backing Labour in the last election, generally most Sun readers would have voted for labour. This is showing the way the newspaper was able to manipulate its readers into thinking and even voting in the same way as the top executives of the company. This shows great power over the media, but it is bad for the audience because in a way they are now not able to make their own free choice without being persuaded in a particular direction by the media all around them. This is also true for the hegemonic view but they believe that it is not just the top executives of a company that input their own view into the media. They believe it is all the employees of the company such as journalists and editors who put, through their own ideas and writing, their own view and spin on their articles. ...read more.


From this we are able to enjoy a better choice of television, with programmes that actually interest the consumer, instead of re-runs of old soaps. Liberalists also believe that we have a free choice of what we want to watch. If we don't like something on one channel then we turn it over until we do find something we like. We also have free choice when it comes to more serious matters such as politics. The Sun and The Mirror had opposing views on the evidence presented to the UN which was supposed to prove Sadam's link to Bin Laden. From the two articles, liberalists would say the consumer has their own choice to decide which paper they believe. They think people still have their own minds and are able to make their own decisions without being pushed into it. There are good and bad points to the concentration of the media. I think it can benefit audiences because they are getting the best out of companies who are competing with each other and are therefore making better mediums. However I do agree with the radical view in that, there is now only a small handful of people who have power over the media and their view could one day affect everything we do. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Marked by a teacher

    Assess the pluralist view of the mass media ...

    5 star(s)

    This is the fact that the media is generally controlled by white, middle-class males. If you look at a newspaper's list of employees with their photographs, then you will see that any women working for the newspaper are usually in very stereotypical roles, such as: secretary, gossip editor, magazine editor, advice columnist, columnist, medical reporter, home and family editor.

  2. How does Casino Royale reflect the Media of Trailers?

    girl or the darkness around him shows there is no hope left. Although the scene looks bleak, the audience are relieved; Bond is determined again. This is the turning point in the trailer. A medium shot is a framing in which the scale of the object shown is of normal

  1. Soap Opera Outline

    in order for the viewers to keep watching the soap. For example, in Eastenders, the stereotypical characters are: the man-eater, SJ, the scary boss, Phil Mitchell and the over-worked family man, Ian Beale. In addition, another important characteristic of soap operas are cliff-hanger endings, which causes the viewer to feel

  2. In what ways do the two advertisements you have studied attempt to sell their ...

    Most of the advert is made up of the image; this makes the advert eye catching, as well as appealing to the audience. The purpose of the 'Gillette Mach 3 Turbo' advert is to sell their product to a male audience, who want to feel 'comfort' when shaving.

  1. The emergence of television as a mass medium of communication was much more important ...

    Unlike other forms of media like newspapers, magazines and books, which require effort (including a monetary transaction) in obtaining and reading; the television is always there, like a faithful old dog. In any case, specialist interests and hobbies are catered for now mostly by the Internet or cable and satellite television, a process known as 'narrowcasting'.

  2. It has to be questioned just how much a part the media has played ...

    After Russia adopted democracy in the late 1980s, Pravda's readership dwindled, but it continues to be published today. By the 1910s, industrialization and urbanization led to the making of more standardized newspapers. Newspaper chains were continuously being formed, sharing news stories between them.

  1. Are ethnic minorities still marginalised in Contemporary media?

    This is the domination of one set of ideas over others. An example of this is the Michael Jackson interview "living with Michael Jackson" hosted by Martin Bashir. Jackson confessed to sleeping in his bed with children that were not related to him.

  2. Law & European Studies What role do the mass media play in the political ...

    Like every other technology developed by man, the mass media can be employed to improve or impair the human condition. They have been used to further tyranny, as in the former Soviet Union or in present-day Iraq. They have also preserved freedom, as in the United States and other Western democracies.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work