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Packaging for the new product

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Packaging for the new product Packaging is vital, as goods need to be transported to the consumer in a safe, hygienic and protected condition. For instance putting tin foil round a kitkat, nestle product, keeps the bar fresh and prevents deterioration, instant coffee tends to be sold in jars to prevent spillage and because glass is a strong material, Nescafe Espresso roast is sold with 'click lock closure', which makes the jar easy to open. Additional packaging may be needed to assist retailers store the products easily and safety on the shelves. Packaging is essential to inform the customer about the contents, ingredients, weight, care instructions, etc. ...read more.


These types of products define whom the product is targeted to. Manufacturers have many segments they might want to target, for most product target group is based on the socio-economic group, age, gender, area, ethnic, cultural and/or religious groups. Packaging is like the covering of a book, it tells the customer more about the merchandise. Packaging can also give an impression to the customers about the brand, confine component parts, promote other products and even create physiological attraction. The marketing department give a product a unique look and decide on the package design. This will incorporate the brand name and will differentiate the product from competitors. ...read more.


The success of a product through branding can lead to brand loyalty. A positive buying experience results in repeat sales. Consumers tend to stick to a product if we like it. This in turn can lead to a trust in other products under the same brand name. Packaging contains logo, which plays an important part in selling the product; the logo represents the brand of the manufactured good, many customers by their things according to brands. Nike is an example of a brand that is well established and some of their customers buy Nike trainers to go with their Nike tops, most people do this because of public relations. Some packaging can create point of sale. Packaging is a form of promotion and is a marketing responsibility. 1 Syed Rahman Section four ...read more.

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