• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Packaging for the new product

Extracts from this document...


Packaging for the new product Packaging is vital, as goods need to be transported to the consumer in a safe, hygienic and protected condition. For instance putting tin foil round a kitkat, nestle product, keeps the bar fresh and prevents deterioration, instant coffee tends to be sold in jars to prevent spillage and because glass is a strong material, Nescafe Espresso roast is sold with 'click lock closure', which makes the jar easy to open. Additional packaging may be needed to assist retailers store the products easily and safety on the shelves. Packaging is essential to inform the customer about the contents, ingredients, weight, care instructions, etc. ...read more.


These types of products define whom the product is targeted to. Manufacturers have many segments they might want to target, for most product target group is based on the socio-economic group, age, gender, area, ethnic, cultural and/or religious groups. Packaging is like the covering of a book, it tells the customer more about the merchandise. Packaging can also give an impression to the customers about the brand, confine component parts, promote other products and even create physiological attraction. The marketing department give a product a unique look and decide on the package design. This will incorporate the brand name and will differentiate the product from competitors. ...read more.


The success of a product through branding can lead to brand loyalty. A positive buying experience results in repeat sales. Consumers tend to stick to a product if we like it. This in turn can lead to a trust in other products under the same brand name. Packaging contains logo, which plays an important part in selling the product; the logo represents the brand of the manufactured good, many customers by their things according to brands. Nike is an example of a brand that is well established and some of their customers buy Nike trainers to go with their Nike tops, most people do this because of public relations. Some packaging can create point of sale. Packaging is a form of promotion and is a marketing responsibility. 1 Syed Rahman Section four ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Is there scope for a new business in the local area?

    10/10/99 17/10/99 How will I price my product? My pricing strategy will depend on my area, so I will have to carry out a survey to see what pricing structure suites that area. Then I will research pricing strategies in books, and from people. 17/10/99 25/10/99 What is a market?

  2. What is packaging? Who needs it? Why do we need it?

    If we didn't have some sort of container for the liquid, how could we hold it and use it on us? Packaging has been designed for all sorts of reasons. Some packaging has been designed for industrial and health purposes, while others have been made for labeling, covering, laminating and promoting reasons.

  1. E3 create a realistic rationale for the development of a coherent marketing mix for ...

    Trades Description Act The Act applies to transactions between businesses and consumers and between businesses. It makes it a criminal offence to: � Apply a false description to any goods. The description can be written or oral and can apply to the quality, size and specification, ingredients or raw materials,

  2. Our product is a toilet seat that lifts up with the step of a ...

    Another example of a potential customer would be a restaurant owner. The last thing an owner wants about their restaurant or business is a bad reputation or bad experience by one of their customers. If an individual goes into a restroom and sees urine all over a toilet seat they

  1. Advertising & promotion

    Advantages * Reaches the largest number of people * The adverts can make the product look much nicer, then in print. Disadvantages * Very expensive I will not use this method of advertising because it is very expensive and it is a waste of money as my shop is only

  2. Prepare a feasibility study for a business with a view to acquire a vacant ...

    This is where market research is extremely important. It is used to find out what products and facilities such as using the computer and internet do people like or dislike?. How much would they pay?. Who and where will people use and buy the product?

  1. Advertising is necessary to let us know what is new.

    not what they are trying to sell you in the way of healthcare. It is in this way that the advert does not make us WANT an object but a more desirable way of healthcare. A more appreciative way of life much life the first NHS advert.

  2. Marketing strategy for my product from the Steiff bear company.

    I will have prices shown with my products. The product is a 2002 collector's Teddy bear with blond, jointed with glower with gold-plated "button in ear" (surface washable) and is 44cm long. The price is $29.99, but I will change the price to $19.99 so that I can introduce it

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work