Persuasive Writing: Charity Appeal Letters.

The first 200 words of this essay...

Media Assignment

Persuasive Writing: Charity Appeal Letters

John Corcoran 11B

Oxfam have created a highly persuasive letter using emotive and intensely personal language. It is very carefully and cleverly constructed and a logical argument is developed throughout.

The first thing the writer does is earn the reader's trust. From the very start the letter opens an intensely direct and personal contact; four "I's" and six "you's" are used in the opening paragraph alone. The idea of personal contact is expanded upon as the writer speaks in a very polite, apologetic tone, "I hope you can forgive the intrusion." This method of communication earns the reader's trust. This trust then leads to support.

Oxfam are looking for financial support from the reader. The reader needs to be convinced there is a strong reason to commit to Oxfam if they are to hand over part of their income. This is why a large part of the letter is dedicated to doing this.

The various projects Oxfam helps to fund are laid out with basic detail given. Much of the article contains disturbing information which the reader may not be aware of. Much of this