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Persuasive Writing: Charity Appeal Letters.

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Introduction

Media Assignment Persuasive Writing: Charity Appeal Letters John Corcoran 11B Oxfam have created a highly persuasive letter using emotive and intensely personal language. It is very carefully and cleverly constructed and a logical argument is developed throughout. The first thing the writer does is earn the reader's trust. From the very start the letter opens an intensely direct and personal contact; four "I's" and six "you's" are used in the opening paragraph alone. The idea of personal contact is expanded upon as the writer speaks in a very polite, apologetic tone, "I hope you can forgive the intrusion." This method of communication earns the reader's trust. This trust then leads to support. Oxfam are looking for financial support from the reader. ...read more.

Middle

This information assures the reader that Oxfam's plans are well thought out and researched and aren't simply 'dream plans' that are completely unfeasible and only there to gain interest from possible donators. The reader is assured that Oxfam's work is "a real investment for the future." This assurance is needed because a financial commitment is something few people will do without a good reason. The insignificance of the size of a �2 monthly donation is reinforced often throughout the passage. Repetition of the word "just" in front of the value is one of the ways the writer does this. The writer reinforces the trivial size of the cost further by comparing the daily donation to "[less than] a box of matches." ...read more.

Conclusion

Throughout the letter more cases where Oxfam help out with financial support are outlined. Twice more, parts of the text are in red, bold font. The three parts follow the same simple structure. This is a repetition of important points with the different reasons stacking up to make a very convincing case. Oxfam covers all the potential problem areas. The one last thing that may stop a possible donator actually donating is the trouble it takes to actually send off a cheque. Oxfam deal with this by including a Freepost envelope and a free pen. This means the reader can simply fin in the form there and then without having to move off the spot. At the end of the letter, another personal touch is added as the Director of Oxfam includes his name. ...read more.

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3 star(s)

A sound understanding of some persuasive techniques of the letter. The student has looked at language, layout and other techniques. They could have looked more closely at connotations of colour and included a conclusion. ***

Marked by teacher Paul Dutton 01/12/2012

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