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Peugeot 306 advert

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Introduction

Peugeot 306 advert - Adam Cox 11P The advertisement consists of four sections, about four seconds long. The first three sections do not actually reveal anything to the audience about the product being advertised, nonetheless do give them something to think about to get them involved in the advert. The first section is set in classroom in the U.S.A. The audience is able to realise this due to the accent of the characters used in the advert. A female teacher is at the front of a group of students who are individually seated around the classroom. The teacher is making a speech, stating to the pupils "I know, I feel what's inside". With the enthusiasm, along with the look on her face and her body language it is immediately clear that this is a speech that does not directly relate to the students syllabus, but for life in general. The teacher is reassuring the students that if they encounter any problems she will be there for them and will comprehend what they are feeling. I believe such a speech from teacher to pupil is very exiting and fascinating. So, my attention was instantly obtained. My opinion would be that this would have also been the case for much of the adverts other viewers. If so, this would have been an extremely important factor for the development of the advert, as catching the attention of the audience within the first few seconds of an advertisement is very significant. ...read more.

Middle

The scene is set in a prison in a presumably foreign country, this known due to the different language used. A man is sat in a cell by him and is painting a picture. Nevertheless, the painting is one out of the ordinary. The picture is exceptional and shows the man to be an accomplished artist. Following the same trend as the first two scenes a sentence appears demonstrating the notion of the scene, the sentence reads, "A prisoner is not just a criminal". As with the other scenes the adverts objective is to try and throw out the typical persons stereotype of various people. The first scene was a teacher, the second was a businessman, and this scene is someone who has been put in prison. In essence, the in-depth meaning of this scene is, a person that has done wrong and been sent to prison is not necessarily a person who has no skills other than those that involve breaking the law, there may be other things that they can do. The prisoner was shown as a superior artist, I feel, owing to the fact that a painter is generally thought of as a predominantly elegant, accomplished individual who is the opposite of what the advert states people's stereotype of a prisoner is. After the three scenes I think the viewer would have an indication of what is being implied within this advertisement. After a fairly long build up the advert enters the fourth and last section in which the product is exposed. ...read more.

Conclusion

This means your undivided attention is on the advert. However, if the sentences were to be given as speech it would not be necessarily for you to watch the advert so your concentration could be else ware. This is a negative aspect as without all your attention on the advert there is a great possibility that you will not be drawn in to the overall technique that s used to make you want to go out and buy the product that is being advertised. This advert is targeted at anyone who drives, I feel, the content of the advert does not show anything to suggest that the Peugeot 306 is aimed at any particular market segment so I come to a personal conclusion that Peugeot would embrace anyone to procure the vehicle To conclude, my inclusive opinion of this advert is positive. I felt the method used to firstly, catch the attention of the viewer within the first few frames, then build suspense as they wait to discover what the advertised product is, would give rise to a large percentage of the people watching the advert to continue to be absorbed until the end. I also enjoyed watching this advert and believe it is one that has such an effect on you, that you tell other people you know about it. This is a very efficient thing for an advert to have as the car gets more promotion without people even seeing the advert. ...read more.

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