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Phantom Menace advertising Portfolio.

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Introduction

Phantom Menace advertising Portfolio After viewing Broadcasting international's advertisement for 'Typhoo Tea' the team at Phantom Menace advertising have analysed it thoroughly. We enclose some suggestions for improvement, which we hope, will increase the sales of your product. The advert: At present your advert consists of 24 different camera shots based at a variety of different angles, however at least 6 of these shots are the same the only difference between them is the distance in which they are shot. Narrative: The narrative of the advert tells the story of the advert. The story of this advert is that if you drink Typhoo Tea you will be refreshed, happy and full of energy. At present this comes across very clearly in the advert, you have old ladies dancing and workmen not complaining about their work, but we feel we could make this known a bit more in the advert. The music: Throughout the advert the disco classic of 1983 'fresh' by kool and the gang is played. The music is very appropriate for this advert and helps the company emphasise that Typhoo Tea is fresh. It clearly tells you through the music and rhythm that Typhoo Tea is designed to refresh you. ...read more.

Middle

Narrative: We feel the Narrative of your advert is good but we can still see room for improvement. We plan on changing the Narrative slightly so that the advertisement appears to cater for school leavers, sick and unemployed people. We feel we could do some of this by creating scenes from the imagination. For instance we could have a sick woman on crutches hobbling along at a hospital. She has a sip of Typhoo tea and suddenly she's full of life. She throws down her crutches and starts dancing to the music. We could have shots of bored looking children in a canteen sitting down with cups of tea, waiting to go home. Then they could take a sip of tea and then get up and start dancing. What we are suggesting is that you show people how they where before they drunk the tea instead of just the after effects of this tea. This emphasises how the tea changes you and the way you act and look at things. The music: We feel the music is retro, fun, catchy and in. It is appropriate for the advert and advertises Typhoo's trademark, which is the fact that their Tea is fresh. ...read more.

Conclusion

We want to get the point across that Typhoo Tea is made for everybody and that you don't have to be somebody senior or special in order to drink it. We like the idea that you incorporate a lot of society in the advert. Using graphics of workman drinking tea after a long day, suddenly full of life and energy and are keen to keep it in the advert. However we don't find it necessary to see a shot of two peoples feet swinging side to side in time to the music. We are keen on the woman dancing beneath the bulletin board advertising Typhoo tea it clearly states that Typhoo Tea is designed to refresh you and your body, it makes you feel so much younger and takes away of feelings of stress and anxiety. We are particularly impressed with the way you round of your advert. We like the idea where you show a picture of the logo and we see a man drinking Typhoo Tea. It finishes of with a clear bold voice obviously belong to a man asking "Have you being refreshed by Typhoo lately?" We would very much like to keep this part of the original advert as we feel it is a brilliant question that sums up the whole advert. ...read more.

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