At the moment the advert gives of an impression that it is only designed for people over the age of 25 and not for youngsters and school leavers. By doing this, your company is missing out on a huge advertising opportunity. Young people get the feeling that the tea is not designed or made for them and therefore think that it’s best not to drink it.
The advert is very busy and is full of timing and movement. It stands out from all the other competing Tea advertisements with its catchy music and bright colour scheme. It is a very happy, smiley, active advertisement Showing people full of energy, with a will to live thanks to having drunk Typhoo Tea.
Improvements:
We feel as an advertising agency, our company could improve upon the advert made for you by the people at Broadcasting International. We feel as a team we can improve your advert and increase your sales of your product for a reasonable price. In fact we guarantee we will match the price of any other 5 star advertising agency providing of course you have evidence of this. We enclose a detailed story broad of your present advert and some improvements we have come up with.
The advert:
We feel as a company at Phantom Menace advertising we can improve your advert considerably by cutting out some of the repetitive shots. At present it seems that Broadcasting international have cheated on you by charging you for repetitive shots within your advert. We will improve upon this by cutting out some of these shots and replacing them with new more appropriate shots for a small charge.
We feel here at Phantom Menace advertising that it you repeat a shot to many times it discourages the consumer of buying the product. They get so bored of the repetitive shots that they get fed up of supporting the company.
As part of the package of improving your advert we will produce you a second shorter advert for no additional charge consisting of only a few of your best shots. This offers a change for the audience of your advert and can be used as a reminder of your product in between showing the larger, fuller advert.
Narrative:
We feel the Narrative of your advert is good but we can still see room for improvement. We plan on changing the Narrative slightly so that the advertisement appears to cater for school leavers, sick and unemployed people. We feel we could do some of this by creating scenes from the imagination. For instance we could have a sick woman on crutches hobbling along at a hospital. She has a sip of Typhoo tea and suddenly she’s full of life. She throws down her crutches and starts dancing to the music.
We could have shots of bored looking children in a canteen sitting down with cups of tea, waiting to go home. Then they could take a sip of tea and then get up and start dancing.
What we are suggesting is that you show people how they where before they drunk the tea instead of just the after effects of this tea. This emphasises how the tea changes you and the way you act and look at things.
The music:
We feel the music is retro, fun, catchy and in. It is appropriate for the advert and advertises Typhoo’s trademark, which is the fact that their Tea is fresh.
The music is catchy and in our opinion is the whole outlay to the advert, it is what ties the advert together, without this music, the advert would mean nothing to any body or any thing.
The colour scheme:
We would like to stick to the idea of having a colour scheme based on the logo colours. We feel it is brilliant and really enforces the colours of Typhoo Tea. However we feel we could add a bit more of this into the advert, but not too much. We are not planning to have everyone dressed in red and green with hair dyed to match. We want to keep it to a realistic level, just enough to highlight the colours.
The shots:
We feel that we could really improve some of the shots of your advert considerably, so that they stand out even more, by just a few simple changes.
We would like to take out some of your repetitive shots such as the bus with the Typhoo logo on it as we feel at present it is too plain and repetitive. It keeps on popping up all over the place, making it look as though the company ran out of ideas while making the advert so they decided to use the same shot four times during different parts of the advert to make it longer.
However that does not mean we want to get rid of all the repetitive shots. We very much like the one at the beginning zooming in on the man moving up and down in the bus queue as we feel this symbolises people being drawn inwards but after that all the zooming in and zooming out becomes a bit silly. It makes it look as though the person filming it has just learned to zoom and is practising his newly acquired skill whenever possible.
As we are aiming to increase the amount of Typhoo tea consumers we feel that it is necessary to expand the target audience for your product. The last thing you need is for a group of people to get the impression through the advert that the Tea is not made for or designed for them. At the moment it appears that Typhoo Tea is only designed for tall good looking working people, people who use public transport and retired people. If you’re going to sell your tea it is important that you make a change to this quick. You are missing out on a whole variety of tea drinkers.
We promise to take a hold of this situation as best we can. We hope to improve it by introducing new improved shots in school, at colleges, at home, and at hospitals. We are planning to have shots of people from all difference races and religions joining together drinking Typhoo Tea.
We hope that this will help get the point across that whoever you are, no matter what your race, religion, job, age or lifestyle. We want to get the point across that Typhoo Tea is made for everybody and that you don’t have to be somebody senior or special in order to drink it.
We like the idea that you incorporate a lot of society in the advert. Using graphics of workman drinking tea after a long day, suddenly full of life and energy and are keen to keep it in the advert. However we don’t find it necessary to see a shot of two peoples feet swinging side to side in time to the music.
We are keen on the woman dancing beneath the bulletin board advertising Typhoo tea it clearly states that Typhoo Tea is designed to refresh you and your body, it makes you feel so much younger and takes away of feelings of stress and anxiety.
We are particularly impressed with the way you round of your advert. We like the idea where you show a picture of the logo and we see a man drinking Typhoo Tea. It finishes of with a clear bold voice obviously belong to a man asking
“Have you being refreshed by Typhoo lately?”
We would very much like to keep this part of the original advert as we feel it is a brilliant question that sums up the whole advert.
