• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Photography - Advertising - coca cola.

Extracts from this document...

Introduction

Photography - Advertising Homework My chosen Product is the Coca-Cola drink. I chose this particular product because it gives me many different options on how exactly to use it. I am certain I will be able to photograph this product because it is extremely popular and can be easily bought from many different shops. Three other products that are similar to my chosen product are. 1. Pepsi 2. Sprite 3. Tango Coca-Cola is the trademarked name (registered 1893) for a popular soft drink sold in stores, restaurants and vending machines around the world. It also more popularly known as "Coke", Coca-Cola also registered a trademark on the distinctive bottle shape in 1960. ...read more.

Middle

Over the years the products advertising theme has changed Many times, Once the company reverted back to one of there Most popular slogans but then decided to change it again 2 years later. Here is a list of the many slogans that have been used for the product since the year 1904: 1904: "Delicious and Refreshing" 1929: "The pause that refreshes" 1942: "It's the real thing" 1963: "Things go better with coke" 1969: "It's the real thing" 1971: "I'd like to teach the world to sing" 1976: "Coke adds life" 1978: "Have a coke and smile" 1982: "Coke is it" 1989: "Can't beat the feeling" 1993: "Always Coca-Cola" 1996: "Eat football, Sleep football, Drink Coca-Cola" 2000: "Coca-Cola Enjoy" 2001: "Life tastes good" More recently the drink and its advertising campaigns have had significant impact on Western culture. ...read more.

Conclusion

I decided that the target audience is for young people due to the fact that many of the adverts have young people in them, ranging from mainly women in their Teenage years and women in their 20's. Some of the adverts could be considered slightly sexist due to the scantly clad women that were properly there to catch young men's attention. My target audience for my photographs would be a young age range just like the adverts. 5 Adjectives that describe my target audience are: * Young * Active * Busy * Fun-Loving The characteristics that I need to bring to my imagery to make it appeal to the target audience is a certain element of style, I should also make sure to include the official Coca-Cola logo. David Marsh ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Analysing Coca-Cola advertising.

    The man is lifting the woman up into the air, in the background there is a city and on the right there is a bridge. I think the city in the background is San Francisco because the bridge on the right of the poster looks like the Golden gate bridge.

  2. Advertising at Coca Cola.

    They use celebrities because people recognize them and admire them. A lot of people are likely to buy the cereal that Michael Owen advertises because he is a very well known footballer who is talented and skilful. The advert is trying to say if you buy the product you can become as famous and talented as Michael Owen.

  1. Analysing the success of Coca Cola through Advertising.

    This is made obvious as the Coke adverts are dominated by young people- they are based upon what seem to be people all under the age of 25. a in one of them there is a boy shown taking pleasure in drinking cola on his own.

  2. The History of Coca-Cola.

    * By 1903, the use of cocaine was controversial and "Coca-Cola" decided to use only "spent coca leaves." It also stopped advertising "Coca-Cola" as a cure for headaches and other ills. * In 1929, after his death, Griggs Candler's family sold the interest in "Coca-Cola" to a group of businessmen led by Ernest Woodruff for $25 million.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work