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Pre Production Evaluation

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EVALUATION I have done my pre-production task, producing an advertisement for a new mobile phone that would possibly appear in a magazine or be displayed on a billboard. My work was split into two parts, the research and the designing. Research The research was carried out so that I know what the audience would like to see in a phone. I designed a questionnaire containing 10 questions. The questions asked were based on mobile phones. The research was conducted on 5 males and 5 females around the age of 13 to 16. The phone is being targeted on teenagers. All the questions asked were multiple-choice and were straight forward and wouldn't have taken a long time. The feedback which I got back from my questionnaires gave me a clear idea of what my audience wanted. ...read more.


There is an image showing the front and the back of the back phone. An actual size picture of the phone was placed on the advert. A list of special features was added. This was important because lots of people are attracted by special offers. Underneath, I used three words to describe the phone. A picture of Chad Smith, from the Red Hot Chili Peppers was placed alongside a quote commenting on the phone. This design had a pale background making the phone stand out more. This was a simple advert, and nowadays simplicity is the best thing. Design 2: A lot of people wanted small and handy sized phones. This advert has an image of pocket with a mobile phone, an iPod and a camera. There is a caption saying 'Pockets Full?' ...read more.


My body language in all the pictures had to be careful. The background is pale as well, making the pictures and the phone stand out. It may look even better with a white background. After completing each design, I had to make sure that they were all worth presenting. The first advert is simple and will attract quite a few people. I don't think the second one is as effective. The third advert is really funny and effective. If used with a model or someone really famous then this advert would be the most affective. Conclusion This phone is being targeted at teenagers. It has all the features that the current audience is looking for. The audience research has been helpful in finding out what appeals to the audience. I think that the third design is the most effective and will definitely serve the purpose. It will most likely be perfected in the production stage using the computer and software such as Photoshop. ...read more.

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