• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Pre Production Evaluation

Extracts from this document...


EVALUATION I have done my pre-production task, producing an advertisement for a new mobile phone that would possibly appear in a magazine or be displayed on a billboard. My work was split into two parts, the research and the designing. Research The research was carried out so that I know what the audience would like to see in a phone. I designed a questionnaire containing 10 questions. The questions asked were based on mobile phones. The research was conducted on 5 males and 5 females around the age of 13 to 16. The phone is being targeted on teenagers. All the questions asked were multiple-choice and were straight forward and wouldn't have taken a long time. The feedback which I got back from my questionnaires gave me a clear idea of what my audience wanted. ...read more.


There is an image showing the front and the back of the back phone. An actual size picture of the phone was placed on the advert. A list of special features was added. This was important because lots of people are attracted by special offers. Underneath, I used three words to describe the phone. A picture of Chad Smith, from the Red Hot Chili Peppers was placed alongside a quote commenting on the phone. This design had a pale background making the phone stand out more. This was a simple advert, and nowadays simplicity is the best thing. Design 2: A lot of people wanted small and handy sized phones. This advert has an image of pocket with a mobile phone, an iPod and a camera. There is a caption saying 'Pockets Full?' ...read more.


My body language in all the pictures had to be careful. The background is pale as well, making the pictures and the phone stand out. It may look even better with a white background. After completing each design, I had to make sure that they were all worth presenting. The first advert is simple and will attract quite a few people. I don't think the second one is as effective. The third advert is really funny and effective. If used with a model or someone really famous then this advert would be the most affective. Conclusion This phone is being targeted at teenagers. It has all the features that the current audience is looking for. The audience research has been helpful in finding out what appeals to the audience. I think that the third design is the most effective and will definitely serve the purpose. It will most likely be perfected in the production stage using the computer and software such as Photoshop. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This project requires me to produce a imaginary business

    In store displays/demos This is where there is a in store demo of the product in use, or there is a special in-store displays. The idea of these is to incise the customer into buying there product. Free samples This is when a free sample of the product is given

  2. Research an existing business in your local area and produce questionnaires to be distributed. ...

    where the company will figure out how much a job costs, and then add on a certain percentage, this is sometimes called a mark up. An example is a garage, a repair may cost �100, but when they add on there mark of 40% it comes to �140 Hour based

  1. Advertisement Evaluation - Domino's Pizza leaflet. How would I design it?

    Balance How is white space used? Emphasis How is your attention drawn to important points? Promotional offers are all placed on the right hand side of the leaflet. They don't use the exact same texts as the menu section. They compose of larger, bolder and (in some places)

  2. The Practical Production

    The images will be almost distressing and psychological. I intend my advert to get across the view of the charity. I would like to get people to see how badly things are being treated. Most people do not know the problems that charities face, and I intend to make them understand these.

  1. Practical Evaluation of Sitcom Intro Sequence

    the drummer exit the toilets with lipstick on his face, giving the same desired effect, although lowering the element of comedy to our piece.

  2. Practical Production - produce a womans magazine featuring true to life stories.

    Another reason for this title was because you apply lip gloss on your lips and you talk from your lips. This connotes that my magazine has some gossip inside it and real people talking about real life stories. On the front cover of my magazine the colour of the copy is pink.

  1. This project requires me to produce an imaginary business.

    This is to break up the bulk as a small shop can not buy in very large amounts, so it buys in small amounts from a wholesaler. Channel 4 of distribution This is when the product is sold through agents some times in different countries.

  2. This project requires me to produce an imaginary business.

    The reason that I am using a questionnaire is that it allows gathering very detailed information. There some limitations to my research methods, the major one being that it will take a long amount of time. This is very important as this affects most aspects of my business.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work