When dealing with commercials there are hundreds of options. Our base price for a 30 second spot is £549. This price is cheaper than almost any other production company out there. For this low cost you will get the following:
A digital commercial with a film look that separates it from the majority of local advertising, Scripting, Editing, Storyboarding, and Directing are all included. We handle everything, eliminating headaches. We will provide a DVD copy for you, as well as a television quality copy for the cable company.
*All prices are subject to change and NJ state sales tax. Options include Production Music, Voiceover, and Professional Actors.
Newspaper advertising
includes all advertising, promotion and similar campaigns that are carried in daily or weekly, local or national newspapers.
Television advertising
includes all advertising, promotion and similar campaigns that are carried through the medium of television. Also includes a range of other television advertising techniques, such as product placement.
Outdoor advertising
includes all advertising, promotions and campaigns that are based on billboards and other external hoardings. Also includes other techniques, such as advertising on buses, taxis, hot air balloons, etc.
Internet advertising
includes all methods and techniques of advertising products and services through the Internet.
Point of sale advertising
Includes all methods and techniques of advertising products and services at the actual point of sale, where a spontaneous purchase of a product by a consumer is most likely to be achieved.
E3
My total budget is £300,000 and its going to divided them between different types of advertising which are on the newspaper, TV on Carlton, outdoor (billboards) and the internet and also point of sale these all are financial factors.
Internet advertising-
Tower adverts appear on the right of most pages on firstwriter.com, and over 100,000 are
Served every month. As with all our adverts, tower adverts rotate at random to ensure they reach all users.
There are two options available for tower adverts:
120x60: The smaller of the two adverts seen on the far right of this page. Each advert is shown around 9000 times and achieves click-through rates of up to 1.8% (significantly higher than the industry standard of 0.5%). The cost for one month is just £20
120x90: The larger of the two adverts seen on the far right of this page. More than 60,000 of these are served every month. Each advert is shown around 12,000 times and achieves click-through rates of up to 2.8% (industry standard: 0.5%). The cost for one month is just £30.
The Internet advertising will just cost me £30, which is a really good offer.
Outdoor advertising (billboards)
I will be spending £89.700 on advertising on billboards; my billboard size will be six sheets (medium). The table above shows the cost in detail.
Advertising on TV and newspaper.
I will be advertising on Carlton on the 30-second weekday peak time spot from 7:30-11:30 4x times a day. Once a day advertising costs 30,500, but its going to cost me 122,000 because my advertising will be 4x more.
Newspaper advertising
This advertising will just cost me £45,612.
Point of sale advertising
This will not cost me anything because it doesn’t require any certain materials or professionals. All you need is some one to go to a department store and give out testers to the member of the public.
I have mentioned my financial factors and now I’m going to mention the non-financial factors. These are the trade description act, misrepresentation act and the sale of goods act. When I’m advertising I have to be aware of these acts so I don’t break the law.
Misrepresentation act
Often before you agree to buy, statements are made to you about the goods or services. These statements maybe written or verbal and may have influenced your decision to enter into the contract. These statements are called representations.
A representation is usually a statement of fact made by one party of the contract (seller/supplier) to the other party (the buyer). Although the statement may not form part of the contract it may be one of the reasons that made you enter into the contract to buy the goods or services.
If after the contract is made you find out that these statements / representations are false then this is a MISREPRESENTATION.
A misrepresentation is simply a representation that is incorrect.
e.g. a person may give you false information regarding the ownership of a car i.e. only one owner when they know it has had three.
Trade description act-
The trade description act makes it a criminal offence:
to make false statement about goods offered for sale
to make misleading statement about services
So there for when I advertise my aftershave I have to make sure that I don’t break the trade description act.
The examples of offences include:
Stating that a car for sale has clocked up 15,000 miles, when in fact the figure is 25,000 miles
- Making a misleading statement about a service, eg ‘our dry cleaning is guaranteed to remove every stain’ when it does not, or ‘our apartments are within easy reach of the sea’ when they are fifteen miles away.
Sale of goods act-
This Act implies certain terms into contracts for the sale of goods. For example:
- Goods must be as described, of satisfactory quality, and fit for any purpose, which the consumer makes known to the seller.
- Goods are of satisfactory quality if they reach the standard that a reasonable person would regard as satisfactory, taking into account the price and any description.
- Aspects of quality include fitness for purpose, freedom from minor defects, appearance and finish, durability and safety.
It is the seller, not the manufacturer, who is responsible under the Act.
The advertising standards authority is some thing else I have to beware of when promoting my product.
Advertising in the UK is controlled through a combination of codes of practice and some legislation.
If I was to advertisements in newspapers, magazines, posters or the Internet, the Committee of Advertising Practice Code (CAP Code) is enforced, where necessary, by the Advertising Standards Authority. The Code also covers direct-marketing campaigns.
If I follow the principles of the CAP Code, I would be unlikely to run into legal problems.
Businesses planning to advertise through broadcast media, such as radio or television, will need to be familiar with the requirements of the Office of Communications (Ofcom) regulator.
The broadcasting regulations are detailed, with some products and services prohibited from being advertised over broadcast media. Particular care also needs to be taken with advertisements aimed towards children.
In all cases, there are specific legal requirements that your advertising must obay by.
Under the Sale of Goods Act 1979, your goods must match your description of them.
The Control of Misleading Advertisements Regulations (CMARs) allow the Office of Fair Trading to take action against you if your advertisements are misleading or make unfair comparisons with identified competitors. The Trade Descriptions Act 1968 prohibits the use of false or misleading descriptions of your goods.
And, of course, your advertising has to conform to general laws governing printed and broadcast material - from libel and decency to copyright.
E4
The plan of my advertising
Below is a plan of my advertising campaign.
My spending budget is £300,000 and spent £287,312, which leaves me with a remaining balance of £12,688.
THE ABOVE DESIGN IS FROM A BILLBOAERD THAT I WILL BE USING TO PROMTE MY FRAGRANCE BLIZZ CREATED BY LACOSTE.
E5
When I’m promoting my Blizz fragrance I need to understand the tools used in public relations. These include
Press releases- this is when the press (media) promotes a service or a product to the newspapers prompting a certain product or a business.
Sponsorship- sponsorship is when an organisation uses their product to sponsor someone or something for example when ITV uses Cadburys chocolates to sponsor Coronation Street.
In house magazine- this is when an organisation uses a magazine to promote their product thin in their company.
Corporate image – this is when an organisation sets out an image to attract a certain type of consumers for their product.
Local Environment Projects- this is when the organisation promotes their product in their local environment to see what the public thinks about their product.
- The reason businesses use public relations is to-:
- Create strong community relations
- Be aware of there social responsibility
- Persuading customers to by there products or services
- Explain customer’s legal rights.
The tools that I would use for public relations are: -
Press releases- I would get the press to promote my Blizz fragrance in a newspaper for example the Daily Mail.
Local environment projects- I would use this project by going to the markets and giving out free samples of my fragrance to the members of the public to see what they think of it.