Produce a detailed critical analysis of a piece of academic audience research.

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MEDIA STUDIES 1

MAC201

ASSIGNMENT 2

ANALYSIS OF A PIECE OF AUDIENCE RESEARCH

BY

KIRSTY ALBORZ

I am going to produce a detailed critical analysis of a piece of academic audience research. I will briefly discuss who completed the research and who was involved and will explain the reason behind it. I will explain how many people they acquired and how they were chosen, for example their sex, age, race and religion. I will explain how these people were recruited and how information was retrieved. I will then move onto how they analysed the material which they collected. I will then begin my analysis of the research. I will begin by looking at what the researcher found out and consider what this means. I will then go on to critically discuss their analysis and their conclusions. I will also mention how their work corroborates hypothesise which are already thought in society today, or on the other hand opposes them. As well as looking at how far the research differs from the popular ideas about the audiences.

The audience research I have chosen is entitled “Television Violence and the Adolescent Boy”. This was carried out by William A. Belson through June 1970 to July 1970 in the city of London. He used 1565 mixed race boys in the age range of 12 -17. These boys were recruited through a survey carried out by Audits of Great Britain Limited. It was given to six wards of varying classes, all located within eight miles of central London. The suitable candidates were recruited. The research was taken out primarily to discover the “realistic estimates of the different effects of exposure to television violence” (Belson, 1978: vii). He wished to “investigate the tenability of a number of hypotheses about the effects, on male adolescents, of long term exposure to television violence” (Belson, 1978: 3). Out of this there were two key hypotheses which they wanted to develop, these were a) “High exposure to television violence increases the degree to which boys engage in violent behaviour of a serious kind” and b) “High exposure to television violence increases the degree to which boys engage in violent behaviour considered generally” (Belson, 1978: 3). As the sponsor of the research was a USA company, many of the programmes involved were of American origin.

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The research was carried out in two stages. Firstly there was a “preparatory stage for the development of relevant hypotheses” (Belson, 1978: 5) then an investigation was produced from the results of stage one to study the boys. The research was not controlled; the boys were left in their own environment to develop naturally. There were three stages of data collection from each boy. Firstly an interview with the boy and his mother. Next there was a “phase of at-home information provision by the boy and his parents on a self completion basis (requiring a lot of time by the ...

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