• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Produce a proposal for a sales promotion campaign for a product or a range of products of a business that I will choose.

Extracts from this document...

Introduction

Sales promotion unit 15 For this coursework, I will produce a proposal for a sales promotion campaign for a product or a range of products of a business that I will choose. The proposal will include * Background to the product and market situation as well as an explanation of the sales promotion strategy that I will decide that is most appropriate to promote my product. * Objectives for the promotion. * An explanation of the type pf promotion that I will choose for the product. * An explanation of other types of promotion that I could use. * Finally, examples of different communication materials that you could use to publicise and explain the sales promotion effectively. Background By using different types of sales promotions and communicating methods, I feel that this product would be appropriate to carry out my sales promotion case study on because it is an existing product which is doing really well within the market and I believe it has the potential to do even better in the existing market. Product life cycle This is an important concept for the marketing of a product or service in any company. ...read more.

Middle

The product already exists so further costs on advertising will not have to be made in order to get customers attention of the product. Re-promoting will help attract new customers. Walkers Doritos will be promoting an offer to help get consumer attention and therefore increase sales. Walkers Doritos is already at a stable position within the bagged snacks market, but by attracting new customers, sale will increase and help shorten the lead on other bagged snack higher up the market. Due to its success over many years, money from sales is available to re-promote the product. Weaknesses Walkers Doritos have researched that there is a fall in sale in certain age groups. The most significant age group is between the ages 12 - 15, the possible reason may be that the product may be too original and not offering what consumers at this age want. Competition within the market is fast, so for Walkers Doritos to maintain their position within the market, they will have to keep up to date and in order. Costs from re-promoting the product may be high. Opportunities If re-promoting the product is successful, Doritos will increase sale and again shorten the lead on other competitors higher up within the market. ...read more.

Conclusion

* The goods sold are 'as described' * The goods are of good quality and fit for the purpose. The Trade Description Act says that the product must be what it says it is. In this case then Doritos will have to reward the prize when found. The trade description act states that it is a criminal * To apply a false trade description to any good, or to supply or offer to supply, any goods to which a false trade description is applied. * To give a false indication as to price. * To make a false statement knowingly or recklessly as to the provision of a service. * To give a misleading induction that goods have been offered at a higher price, as in a shop sale, when this is not the case. The Competition Act 1998 operates through the competition commission (which replaced the Monopolies and merges commission). This body can now investigate any firm in a dominant market position to see if they are acting 'against; the public', whereby a firm tries to run competitors out of business by long term, sometimes loss making, prices, to establish a monopoly. Walkers Doritos is in a very dominant position and are very well respected so it is important that they stick to the rules. This is for the safety of themselves. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    My method of research- The method that I will use is random sampling in the local area. This is so that I can see what a wide range of people think and want in the local area. This is so that I get data that is relevant to me.

  2. This project requires me to produce a imaginary business

    This normally involves market research. This is where the business will identify what the customer wants. These types of business normally survive longer, as they are able to adapt to what the customer wants. My business strategy- I will have a product oriented market as I will be selling new technology that is constantly changing.

  1. Research an existing business in your local area and produce questionnaires to be distributed. ...

    This method has a lot of risk involved as there is no guarantee that a person will want my product. What is marketing Marketing is not advertising, it is actually finding out who wants to buy your product. Marketing is finding out what a customer wants, and then giving them that.

  2. E3 create a realistic rationale for the development of a coherent marketing mix for ...

    This kind of promotion is called above the line. This promotional activity refers to extensive promotional campaigns on national media, like television, radio. Place: Place is all about availability. It includes physical place, availability, and the pricing. The main thing my business will consider with place is the channel of distribution.

  1. Practical Production - produce a womans magazine featuring true to life stories.

    I think by doing this it will grab the eye of the target audience because the cover line on the front page for the main story says "The Shocking Secret behind this teenagers eyes!" but I only made "The Shocking Secret" larger.

  2. HND advertising and promotion

    (source : http://www.apollopony.net/) TV advert: Raining colours The second advert revolved around a small housing estate and tower block. They were rigged with 70,000 litres of explosive multi coloured paint. The advert shows the paint exploding in sequence, much like a fireworks display.

  1. Compare and contrast a range of product and charity/issue advertising

    The next technique used is known as 'product for memory'. There is a large picture of the product, that stands put in the right-hand side and middle of the page, and is a lighter shade of pink than the background, so when people go into a shop, they remember what the product looked like in the advert.

  2. I think that promotion is the main problem with MILO. There seems to be ...

    Since 1934, when MILO was first produced, advertising campaigns were used in Australia and since the 1960's they have been used in Nigeria and other countries with developing economies. But the UK has never had any advertising campaigns to the degree that these countries have and still have.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work