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Production of my own advert

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Introduction

Diesel jeans - supporting account I have created a still media text, which advertises diesel jeans. The purpose of my advert is to inform my target audience of the product that I am promoting, which in this case is 'Diesel jeans'. Once my advert is complete, it will hopefully reassure and remind the target audience of the benefits of buying 'Diesel jeans'. In order for people to take an interest in the jeans, I will make sure that the advert is different and unique when compared with other adverts of similar products. In order to create my advert I had to make plans, when doing this I sketched out what I wanted my advert to look like. Whilst in the planning process I took into account that my advert should reflect and relate to my target customers, in order to be effective. I hope that my advert will be appearing on billboards in large cities and in magazines. However the advert will only be appearing in magazines that the specific target audience are likely to read for example Marie Claire and Elle. My advert may be used on the side of tube stations; the advert may also be accessed on the Internet. ...read more.

Middle

I then pasted it on to my advert and positioned it. I decided to put the logo on the bottom left hand corner, as positioning it here doesn't take any emphasis off the main image but is still highly noticeable. I then choose to edit the colours, when doing this I had changed the colour settings, which allowed me to change the whole image in to negative. However I choose to leave the 'Diesel' logo as its original colours, which were red and white. I choose this decision as I believe that its vitally important that it is clear to the consumer what the advert is actually advertising and I believe that leaving the logo as it does this. In my opinion I feel that I used the technology effectively as I was able to create the advert how I wanted to. However when producing my advert I used 'paint' to edit and I'm aware that there is other editing programmes which are probably better as they offer a wider range of editing options, such as adobe photo-shop. Therefore I will take this into account and consider the option of using other editing programmes in future productions. ...read more.

Conclusion

On the whole I feel that I was quite organised. I planned my work clearly and thought about my actions out in great detail. Before I took the pictures for my advert I sketched a plan of what I wanted my advert to look like. This was very beneficial to me, as it allowed me to put the ideas from my head onto paper. I could then compare and make changes to them. If I were given the option of doing this project again I would definitely make several changes. I would use a different editing programme, as I believed I would of benefited if I used a more advanced editing programme. Because it would of allowed me to edit the picture in a more detailed way. I also think that my advert would of improved if I took more pictures with a variety of settings, as I only took my pictures in one setting, which resulted in having as lack of choice for my background. Overall am I very pleased with the advert I have produced, as I believe it does fulfil its purpose when appealing to the target audience. It works as an advert as it is eye-catching and interesting due to its uniqueness. ?? ?? ?? ?? Sasha Halewood-Dodd Media Studies ...read more.

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