• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Promotion. There are many different methods of promotion a business might use. They include the following: sales promotion

Extracts from this document...

Introduction

Promotion Promotion is concerned with how a business is to market its product. A business must inform customers that it has a product to sell otherwise they won't know and the product won't sell. A business will use diversity of methods to have the greatest influence on consumer. Without promotion, a business may have an excellent product which is a failure because consumers were not persuaded to but it. There are many different methods of promotion a business might use. They include the following: 1. sales promotion 2. ...read more.

Middle

The consumer may well be attracted to the product for the first time because of the added value, and then continue to buy it. Many super markets where I live near to, such as Morrison's will often offer goods at two for the price of one in the hope of consumers returning to the supermarket. Walkers offer gifts in there packets such as �5 notes and �10 note. This method was successful as they managed to sell over 5 million packets. Out the packets only certain crisps had the gift in it. ...read more.

Conclusion

We all see and hear advertisement for a huge range of products. The type of advertising to be used is chosen carefully as do the advertising media that is where the product is to be advertised. For some products as advertising campaign is launched, which involves a series of advertisement in different forms over a period of time. In this away a produced can build up consumer knowledge of a product which will increase sales or get a new product off to a good start. The type of advertisement walkers uses is informative. They give out the information of the product with out persuading them to but it. This advertises have a famous personality involve in such as Gary Lineker and Michel Owen. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    my business these facts must be considered: * Competition * Parking * It must be in a area where the income is around ?15000+ (for my shop) From my research have found that the Kenton area meets the criteria as the majority of the inhabits are in group C.

  2. This project requires me to produce a imaginary business

    Market segmentation Market segmentation is a method of dividing up the market, into smaller subgroups. A example is that products like drinks may appeal to one group like young people, while a other may appeal to older men. This means that the market will broken up by age, and gender.

  1. Research an existing business in your local area and produce questionnaires to be distributed. ...

    Also the information that is collected is of a neutral view point. Primary data or Secondary data- I will use primary data in my project as it will be more accurate, and will be will be of a neutral view point.

  2. Types of advertising and promotion - Reebok.

    The ASA protects the consumer by helping the advertisers, agenises and the media to produce advertisements that will not mislead customers or offend them. These are the basic principles: * Legal, honest and truthful * They have to act responsible and the consumers and society * They must be acting

  1. HND advertising and promotion

    For a re launch of a product, a business may consider using media independents for solely planning a new television advertising campaign. TASK 2 An advertising campaign I have focused on is the recent one by Sony. It has been used to publicise and promote the launch of a new product line of televisions, BRAVIA.

  2. Promotion is an essential part of making a new business successful. There are two ...

    I think that it would be worthless advertising on television because my business will only be small, not a national business. Radio Advertising I found that radio advertising was second most effective way of advertising.

  1. Section 1: Promoting two products to two different market segments

    is to use: * Advertising; * Direct Marketing; * Sales Promotion; * Personal Selling; and * Public Relations. * Advertising: We will be advertising on television, radio, press and posters. * Direct Marketing: We will be sending 6,000 brochures to both individuals and households.

  2. Produce a proposal for a sales promotion campaign for a product or a range ...

    All of this requires funding, so it is important to calculate the extent of such costs when making the decision to develop a product. Costs include, market research, technical research, test market (trial run) and finally executive time to co-ordinate the research. Walkers Doritos has been through its development stage.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work