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Promotional Strategy for a chocolate

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Promotional Strategy My product is a chocolate bar and so for my promotional strategy I will hopefully include branding, advertising and product placement as these have all proven to be successful in the past. However it depends on the cost of each and the funds available. To begin with I will be using advertising as this is one of the most successful strategies. I will promote my product on television, in magazines and on billboards as these all reach the widest audience and therefore should prove to be the most effective. However, advertising is the most expensive method of promoting a product and so it is likely I will only use it to launch my new product onto the market and to promote it during the beginning of its' sales. Then I'll gradually lesson the amount of advertising used, depending how well the product sells. For example, I could start out with a 30 second advert. Then, after a few weeks cut it down to a shorter 10 second version in order to reduce costs but still remind viewers of my product. ...read more.


I also could also ask TV show writers to make certain characters such as heroes or villains to eat my chocolate bar during the programme. Children will hopefully see this and think something along the lines of 'If Superman eats 'Explosion' then so can I!'. This can go either way and may or may not be successful. It all depends on the programme used, the time it is shown and who watches it. I will be using various promotions in order to sell my product in its first few weeks of sales. I will use specials offers such as 'BUY ONE GET ONE FREE' , '2 for 1' and also tokens on the back of packets which can be collected. However, I have to be careful when design token offers as Cadburys last offer was a failure. This is because they offered free sports equipment in exchange for tokens. It seemed like a good idea but the amount of tokens needed for the equipment would mean people would have to consume thousands of chocolate bars resulting in them becoming very overweight! ...read more.


Even small ones that seem so hopeful - such as chocolate bars. If this does happen to me then I can either use my extension strategy to help of let my product go into decline. Obviously I do not want this to happen but I have to understand there is a possibility of failure. I think I have planned my promotional strategy well and my advertising and special offers should help in the sale of my product. In conclusion I am confident my product will do well. My Product My product is a chocolate bar called 'EXPLOSION!'. It will be made up of layers of milk and white chocolate with a soft caramel centre - or caramel 'explosion'. This is because I have found out from my research that Cadburys Caramel is one of the biggest selling chocolate bars and also that many people can't decide whether they prefer milk or white chocolate - so I've included both! The packaging will be bold bright colours with a big title in the centre saying 'Explosion!' There will be pieces of exploded materials surrounding the writing as though the writing itself has exploded. I will be selling my product in newsagents, supermarkets, vending machines, high street shops and garages to promote it as much as possible. ...read more.

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