Promotional Strategy for a chocolate

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Promotional Strategy

        My product is a chocolate bar and so for my promotional strategy I will hopefully include branding, advertising and product placement as these have all proven to be successful in the past. However it depends on the cost of each and the funds available.

        To begin with I will be using advertising as this is one of the most successful strategies. I will promote my product on television, in magazines and on billboards as these all reach the widest audience and therefore should prove to be the most effective. However, advertising is the most expensive method of promoting a product and so it is likely I will only use it to launch my new product onto the market and to promote it during the beginning of its’ sales. Then I’ll gradually lesson the amount of advertising used, depending how well the product sells. For example, I could start out with a 30 second advert. Then, after a few weeks cut it down to a shorter 10 second version in order to reduce costs but still remind viewers of my product. Advertising should be fairly easy when aiming my product at 8-16 years olds. I could show my advert before and after cartoons, and during Saturday morning TV. Hopefully the kids will pester their parents into buying my product or use their pocket money to buy it for themselves. I will also advertise in kids magazines and in family/food magazines which parents read as they may see a new product and think it would be good for the family 0 perhaps a treat.

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        Branding is another strategy which I will be using. Cadburys is obviously a very well known brand and buy using such a big company to sell my product I am hopefully setting myself up for a lot of sales. This is partly down to ‘Brand Loyalty’. This is when customers know and trust a company as they constantly deliver successful, quality products time and time again. Some customers won’t even try the product beforehand and buy huge amounts just because they trust Cadburys.

        Finally I will be using Product Placement to help with the sales and promotion of my product. ...

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