• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

PSB vs Commercial Broadcaster

Extracts from this document...

Introduction

Introduction to Media Studies To what extent are commercial and public service broadcasters different? Choose a commercial and a public service broadcaster, compare and contrast how they operate and their output. This essay tries to present the two types of mass-media finance: public service broadcasting and commercial broadcasting. The essay will be a comparison analysis between the oldest broadcasting company in the world, the BBC and ITV, the first commercial TV station in the UK. In the next lines I will describe, compare and contrast the characteristics of the way a public service broadcaster and a commercial one operates. Also, I will analyse the output of each other in time, because the amount of audience ratings illustrates which type of television people do prefer. From a statement made by Johnson & Turnock (2005) a question could be raised: is it better the BBC's public service broadcasting style which is regarded as a provider of quality programming, more suitable with the upper class, than the commercial approach that ITV adopted from the very beginning which is more appropriate for the middle class? In order to answer to the question above, firstly I will try to define the meaning of the "public service broadcaster" term. According to Taylor & Willis (1999), the idea of public service broadcasting has not a standard definition because the meaning of it has passed through some historical changes since its earliest manifestation in relation to the BBC. ...read more.

Middle

has written that: "service must not be used for entertainment alone and that it should be continually striving to the greatest number of homes ... all that was best in every department of human knowledge, endeavour, and achievement ... Broadcasting should give a lead to public taste rather than pandering to it". This idea says that the BBC should provide programmes that are in the public interest but could be also interpreted as a way of controlling and leading it. Ten years after the departing of John Reith as the Director-General, in the British social life has appeared the idea of commercial television. Nearly six years lasted the struggle and the implementation of the commercial television or independent how was named in many studies. On Thursday 22 September 1955 Associated-Rediffusion started to transmit programmes in the London area, event which marks the breaking of the BBC's monopoly. This initiative has had numerous contestants mainly because Britain, until that time, had only public owned broadcaster and the monopoly position held by the BBC was conceived like a 'national brand'. The Reithian period influenced so much the British mass-media spectrum, that even in our days his principles are still respected by the terrestrial TV stations, values that lies in the policy of mass-media regulators. Crisell (1997) states that the struggle to have commercial television in the UK was directed by Norman Collins, one of the ITV's founders, and it was strongly sustained by business such as Pye Radio, the West End theatre managers, the advertising agency J. ...read more.

Conclusion

This is certainly a common feature which the BBC and ITV share, despite the fact that it is only valid when we are referring to the international department of the BBC, World Service. A relevant comparison between the BBC and ITV is the audience shares registered in time. Seymour-Ure (1996, p.175) shows the audience ratings from 1956 to 1994. Right from its start in 1955, ITV succeed to exceed the BBC's performance in matters of audience. After the first year of broadcasting, ITV had 62% of audience share and the BBC only the rest of 38%. The situation remained similar until the BBC launched its second channel, BBC 2, in 1964. Generally, after this event, the BBC was in top of audience rankings, only by totalling both stations: BBC 1 and BBC 2. In our days, the public funded broadcaster through its main channel, BBC 1, it is the leading TV station in the UK, with an amount of 24.2% of share. In the same ranking powered by the Broadcasters' Audience Research Board (2008), ITV 1 has just 16.2% of share. As a conclusion of the facts presented in this essay, the BBC, as a license fee funded public service broadcaster distinguishes of the ITV's commercially financed system for many reasons. Whether there it is the completely different funding system, the different types of programmes that are offered to the public or the administration structure, the BBC and ITV have as a common wealth the main principle of the early British television, principle which is respected even in our days: "to inform, educate and entertain". ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Marketing plan for the Hindustan Times.

    Advertising agencies and advertisers continue to base their press expense on analysis of both circulation and readership as independent parameter so let reader per copy be just another criterion used for validation rather than sole criteria. The average dailies found from different surveys comes out to be 7.1 no readers per copy.

  2. A comparison of representations of ethnic minorities in print advertising

    I think that the advert is for people who like clothes and fashion. I believe that the ethnic minority is shown both negatively and positively because the boy is shown to look like the devil but is also positive because both models are equal in the frame.

  1. To what extent does or is it possible for television to continue to act ...

    The achievement of world cultural convergence can be seen in the success of conglomerates like McDonald's, Coca-Cola, Benetton and Nike, and also in huge transnational media companies like The Walt Disney Company, Time Warner and Sony. Their success has been greatly assisted by advertisement driven satellite television, which emerged in the 1980's and is now ubiquitous.

  2. Intro to Pro Communication #1

    It allows the responder to judge how valuable Amnesty's contribution in regards to helping those whose rights are being compromised. The information that the survey is attempting to achieve is both what people's perception of what Amnesty does and that of educating them so they feel inclined to help by

  1. The Fifth Element

    Having been unable to communicate with Jojovich, the police phone in for fly car to go and seize her. The car turns up in front off Jojovich and tries to determine who or what she is. Jojovich makes a crazy attempt to escape and jumps of the ledge of the building.

  2. media studies biggie and tupac

    the microphone and even has to do two things at once such as making a phone call and driving a car at the same time which is illegal. These add to the sense of adventure and danger that Broomfield carries around in his investigations especially since he carries very little

  1. Topic: The Rise Of Television In The UK Sources Used: - ...

    Moreover as I wanted sources that span over different time periods to observe changes in thought and progress, I decided that as a more recent item this would be appropriate being published in 1997. The item was presented in a sophisticated and coherent form with a direct and logical structure

  2. 'Discuss the factors that shaped the invention and development of television in the UK ...

    These lines of light make signals that are converted into electrical impulses. These are then amplified, transmitted and reconverted into the image shown on the television screen. Karl Braun invented this system with the use of a Cathode-Ray tube- "the word 'cathode' means positive and the word 'ray' was fashionable

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work