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Radio as a Form of Media

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Introduction

In 1895, an Italian electrical engineer and inventor named Guglielmo Marconi invented the first practical radio signalling system, by using the achievements of past experimenters James Clerk Maxwell, Sir Oliver Lodge and Hienrich Hertz. The first wireless telegraphic message was sent across the English Channel, from Wimereux, France to South Foreland Lighthouse, Englandon on 27th March 1899. Two years later, this experiment was repeated. A message was sent across the Atlantic, from Cornwall to Newfoundland. The first radio programme was aired on Christmas Eve, 1906, in the United States of America. It featured music, poetry and a talk. Marconi began investigating the means to signal completely across the Atlantic, in order to compete with the transatlantic telegraph cables. At the 12th December 1901, using a 122-metr kite-supported antenna for reception, a message was successfully broadcasted across the Atlantic Ocean across 3,500 kilometres of sea. It was not until 1919 that radio was successfully transmitted in the UK. In that year, a transmitter in Chelmsford, Essex, began broadcasting programmes that contained both speech and music on a daily basis. ...read more.

Middle

It became a regular service (known as the BBC Television Service). The first BBC broadcast was aired from Broadcasting House: Henry Hall and the BBC Dance Orchestra. However from 1st September 1939 to 7th June 1946 during the Second World War, the BBC suspended its television broadcasts. They were later resumed will all their previous programmes. Competition to the BBC was introduced in 1955 with the commercially and independently operated ITV. BBC Radio One launched; the other BBC radio networks renamed Radios 2, 3 and 4. DAB radio is a technology for broadcasting of audio using digital radio transmission. The advantages of DAB radio are higher fidelity, more stations and more resistance to noise, co-channel interference and multipath than in analogue FM radio. The first BBC DAB broadcast was aired in 1992. Radio Caroline was a offshore radio station commenced on Easter Sunday 1964. Unlicensed by any government for the majority of its life, it was labelled as a pirate radio station. It was founded to compete with BBC broadcasting and aired music and more interesting topics that would appeal to teenagers. ...read more.

Conclusion

We have different fees for users with a colour or monochrome TV, and give discounts for elderly and/or disabled consumers. This fee represents 75% of the BBC's income. As the BBC is publicly funded, it remains completely ad free and non commercial. The fee is �135.50 per year for a colour TV licence. It covers all TV programs being broadcasted. The second type of licence is a commercial licence. It is used by commercial radio stations, goods, services, organizations, ideas, etc. are promoted via the medium of radio. Many commercials are produced by an outside ad agency and, airtime is purchased from a station or network in exchange for sponsorship of its programming. This is how commercial radio is funded. The types of ads differ to what time of day it is, same as how it's done on television to attract a target audience, e.g. An advert for a My Chemical Romance gig in Manchester would most probably be aired during a rock show. All music broadcasted also requires a licence; a fee must usually be paid to the record company to broadcast the material. This revenue also covers the radio licence, staff salaries such as DJ's or presenters, etc. ?? ?? ?? ?? Asadullah Haider Media Studies: Radio as a Form of Media ...read more.

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