• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Renault Clio Advert Analysis

Extracts from this document...


GCSE ENGLISH MEDIA STUDIES (1) RENAULT CLIO The advert I am studying for my media studies is the 'Renault Clio'. When I first saw this advert of the 'Renault Clio' I automatically recognised the 'Renault' logo. This is brilliantly contrasted with the blue tone of the advert which is the sky and reflected off of the buildings. Everything is blurred except from the clear and crisp 'Renault Clio'. I think this is because the car has excellent road holding as the car is travelling at speed round the corner, also the photographer has made the advert blurry and panned in the background to also make the car reliable, safe and controllable. The car has just come round the corner and the car has no problem or trouble taking the corner with speed and acceleration. ...read more.


It changes your opinion because it uses humour for example 'Va Va Voom' in my opinion this has been a good few words to say the car is pretty nippy. Then I looked at the smaller writing as I wanted to find out more from this clever advert. After I finished reading this I gathered to think this car was for someone who wanted the latest technology and also wanted to keep up with the Jones'. As the opening quote says 'State of the art diesel engine' as some people want the very latest cars and technology. The car is also environmentally friendly as there is such a big issue about the environment these days. Which I think will make a very good selling point. ...read more.


This is quoting that this diesel car is not like any other diesel it is a smooth, comfortable and a quiet drive. In my opinion this advert is using psychological tactics effectively and I believe this advert is aimed at a target to people who want environmentally friendly car suitable for the city and town as a city run around or 2nd car this is probably for a younger person or for an old aged pensioner who only uses it to get his groceries. I don't think this car would be suitable for a family car because it is too small and the space in the boot, legroom and seats are not efficient. ?? ?? ?? ?? Matthew Clay Candidate Number: Centre Number:66725 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Act on Co2

    The advert almost predicts our future and compels the audience to want to change it. The 'twinkle twinkle' advert also predicts the future. It shows a little girl looking outside the window at an almost desert like world, where there is a limp lifeless tree.

  2. The Art of Persusion

    It is all subjective. Some may find the expression offensive, others humorous, some to emphasize a point. It is very unlikely that unless they are a vet in which case they would use a technical term, which they are talking about canine genitalia.

  1. Write a detailed analysis of the Renault Clio advert referring to the use of ...

    Enigma codes are where things are hinted at but we don't get to see everything. Enigma codes are used to hide things from the audience and to build up suspense. Enigma codes are used quite a few times in this advert but the most obvious one is where we don't

  2. Using Technical and Symbolic Codes explain how meaning is conveyed in the Renault Clio ...

    Nicole says 'Papa', and her father replies 'Nicole', in a way that seems to imply 'follow your heart'. Nicole yells 'Bob'. Bob conveys delight in his body language and yells 'Yes'. He reaches the church doors and Nicole, in slow motion runs towards him, which is a reference to a series "The million dollar man".

  1. “Orange Tango” Advert Analysis

    They did this in the way that they used the Tango man as a little child. He was quite naughty to behave in the way that he did. Also as the Tango man was painted orange it was like he was a character out of a cartoon, which appeals to young children.

  2. Gender in the Media

    the content analysis tables in my own time, therefore allowing me to think about the meaning and portrayals shown in each of the adverts. The categories in this table have been chosen for certain reasons in order to help with my analysis of the adverts.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work