Review the leaflet "bike for your life"

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Question 1.a)

        The leaflet “bike for your life” is made to persuade and give the information to the reader to take more cycling exercise. The leaflet tells lots of information, which might interest the reader to get on with cycling, and also uses presentational techniques such as headlines, pictures, sub-headings, and information boxes.

        The use of the headlines helps for the writer to give positive sense towards the reader. For example, the top headline ‘…you’ll enjoy it!’ is in a very italic and thin font to set the light mood for the leaflet, rather than using bold letters giving pressure to the reader, which will make the reader feel the cycling is not an easy exercise for everyday. This headline is places at the top to help the reader to start reading the leaflet without any pressure. Also, the headline at the bottom ‘bike for your life’ assembles all the ideas that the reader would achieve if he takes cycle exercises, as all of the things like ‘fitness’, ’heart attack’, ‘weight’, and ‘stress’, which are written in the text of the leaflets, are to do with life. Additionally, the sentence ‘…you’ll enjoy it!’ and ‘bike for your life’ is keep repeated in the leaflet, to stands out and to put these messages into the reader’s mind to have the positive thought towards cycling.

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        The picture is used very effectively in the leaflet to make the reader be interested in cycling. The size of the picture is big enough to be seen easily for the reader, to have its effect whenever the reader looks at the leaflet. This land again it creates very positive tone towards cycling because the people cycling in the image seemed as very happy, and smiling, which makes the reader think the cycling is joyful and good exercise. The image is also linked with the headline ‘…you’ll enjoy it!’ showing that the reader will enjoy cycling as well as ...

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