• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

"Rupert Murdoch has dramatically changed the television industry" Critically assess this statement with particular reference to commercial television channels.

Extracts from this document...

Introduction

"Rupert Murdoch has dramatically changed the television industry" Critically assess this statement with particular reference to commercial television channels. Rupert Murdoch owns one of the largest media organisations in the world, called News International. This is an organisation which owns products in all mediums. Press baron, Murdoch started his ownership of print in Australia when he inherited his first newspaper from his father, the Adelaide News, he made what was a fairly unsuccessful newspaper into a thriving business. After taking over the Mirror in Sydney, in the 1970's Murdoch came to the UK and purchased two tabloids, The Sun and the News of the World. Following this was 20th Century Fox, and Fox TV in the 1980's this was his first ownership in a medium other than print. This was of course a sign of things to come as shortly afterward he launched satellite TV. Now one of the most successful people in media ownership Murdoch describes himself as a libertarian "As much individual responsibility as possible, as little government as possible, as few rules as possible." I am going to be looking at the ways in which Rupert Murdoch has changed the television industry in the UK. After mainly specialising in the medium of print Murdoch decided that TV was more of a growing medium here in the UK so in 1989 ...read more.

Middle

The fact that Murdoch owns so many products causes concern, as many would agree that because all of these channels are owned by Rupert Murdoch society are experiencing a lack of diversity and debate. But this also stretches further than the television industry. Because Murdoch owns such a huge amount of mediums it is thought that the films we watch, the newspapers and magazines we read will all portray the same believes and views again creating a lack of diversity. As Murdoch quite rightly said; "Monopoly is a terrible thing, until you have it." For better or for worse Murdoch's monopoly is changing the television industry. An example of this is the Granada and Carlton merger, by merging they stood more chance of succeeding in what is a very competitive market. It could be said that Rupert Murdoch is changing the structure of the television industry in a way that there are now more multinational organisations. Anti capitalists would say that this is unfair and that all wealth should be shared equally. Satellite and Cable television is now very popular with millions of subscribers in the UK. Society has now come round to the way of thinking that if you do not have a subscription you are censored. Meaning that there is so much broadcasted on Satellite that one would not want to miss. ...read more.

Conclusion

It is more than often than not that the news has a high celebrity and lifestyle element and Rupert Murdoch is a prime example of this not only with his dumbing down of satellite television but also with his tabloid newspaper- The Sun and News of the World. Competition arises between Murdoch and the terrestrial, commercial channels when we witness such things as the launch of ITV digital in tfytfh. At first this was to be a major threat to BSKYB, if ITV were producing a digital service that bettered that of SKY's there was a danger that they would lose subscribers. As it happened ITV digital was in no way better than SKY and after only three years of rather unsuccessful broadcasting they collapsed. This worked in Murdoch's favour as they are said to have gained tens of thousands of subscribers. It is rumeroured that Rupert Murdoch will buy channel five, some say that this will strengthen what is a rather unsuccessful channel. If this goes ahead it means that Rupert Murdoch is just increasing his power in the media industry but if channel 5 is bought by another multinational company such as AOL Time Warner they will be in direct competition with News international. Since the introduction of BSKYB there have also been changes to the commercial television industry. Advertising Revenue has dropped because of fragmented audiences. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Compare the way cultural difference is represented in two films (East is East and ...

    to the comical theme as a dark setting would bring the audience down when this is an amusing film. Also, like in 'Crash' it ends in the streets; the basic location of the film, in which a wide shot, is used to show the setting.

  2. CRITICALLY ASSESS DEBATES ON 'MEDIA EFFECTS'

    The research also revealed how health education advice such as 'If you are not 100% sure of your partner, use a condom', interacted with cultural conditions to produce, in some cases, an anti-safe sex messages e.g. that using a condom implied distrust of your partner.

  1. Examining and discussing the quotation from Sontag's latest book Regarding the Pain of others ...

    Compassion, stretched to its limits, is going numb. So runs the familiar diagnosis" (Sontag, 2003: 108) In the above quotation (from the same book as the title) Sontag reinforces this claim that by being 'flooded' with images repeatedly; we are actually losing the ability to react as we necessarily should

  2. The emergence of television as a mass medium of communication was much more important ...

    or socialising with other people. With the dawn of mass media, particularly the television has come a change in our leisure choices and the nature of leisure activities. Television is often blamed for the breakdown of social solidarity and social participation. It has the ability to unite and divide people; united as a 'mass audience' yet divided physically and materialistically through the influence of advertising.

  1. PSB vs Commercial Broadcaster

    They cited the 1985's booklet "The Public Service Idea in British Broadcasting - Main Principles" of the Broadcasting Research Unit. Following the research, the geographic universality is a very important feature of a public service broadcaster. The station's programmes should be available to the whole population.

  2. 'Discuss the factors that shaped the invention and development of television in the UK ...

    This alone is an important development in television technology because it enabled us, for the first time, to use electric currents to send and retrieve images and 'it could be said that the origins of television date back to the discovery of electricity by Volte and Galvani' (Sinclair, I, 1995).

  1. The Growth of Television

    What then determines what you see on television, and what are the goals of the industries that determine the programs and commercials, also how do their goals influence your relationship to the world around you? When Dan Quayle remarked in a speech that the example of Murphy Brown, a TV

  2. Topic: The Rise Of Television In The UK Sources Used: - ...

    to its layout which made breaking down and digesting information a much more straightforward process. The section on my topic was broken down into four main segments; (The early years of television, The BBCs post-war television service, The Beveridge report and its aftermouth and The campaign for commercial television)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work