• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

"Rupert Murdoch has dramatically changed the television industry" Critically assess this statement with particular reference to commercial television channels.

Extracts from this document...

Introduction

"Rupert Murdoch has dramatically changed the television industry" Critically assess this statement with particular reference to commercial television channels. Rupert Murdoch owns one of the largest media organisations in the world, called News International. This is an organisation which owns products in all mediums. Press baron, Murdoch started his ownership of print in Australia when he inherited his first newspaper from his father, the Adelaide News, he made what was a fairly unsuccessful newspaper into a thriving business. After taking over the Mirror in Sydney, in the 1970's Murdoch came to the UK and purchased two tabloids, The Sun and the News of the World. Following this was 20th Century Fox, and Fox TV in the 1980's this was his first ownership in a medium other than print. This was of course a sign of things to come as shortly afterward he launched satellite TV. Now one of the most successful people in media ownership Murdoch describes himself as a libertarian "As much individual responsibility as possible, as little government as possible, as few rules as possible." I am going to be looking at the ways in which Rupert Murdoch has changed the television industry in the UK. After mainly specialising in the medium of print Murdoch decided that TV was more of a growing medium here in the UK so in 1989 ...read more.

Middle

The fact that Murdoch owns so many products causes concern, as many would agree that because all of these channels are owned by Rupert Murdoch society are experiencing a lack of diversity and debate. But this also stretches further than the television industry. Because Murdoch owns such a huge amount of mediums it is thought that the films we watch, the newspapers and magazines we read will all portray the same believes and views again creating a lack of diversity. As Murdoch quite rightly said; "Monopoly is a terrible thing, until you have it." For better or for worse Murdoch's monopoly is changing the television industry. An example of this is the Granada and Carlton merger, by merging they stood more chance of succeeding in what is a very competitive market. It could be said that Rupert Murdoch is changing the structure of the television industry in a way that there are now more multinational organisations. Anti capitalists would say that this is unfair and that all wealth should be shared equally. Satellite and Cable television is now very popular with millions of subscribers in the UK. Society has now come round to the way of thinking that if you do not have a subscription you are censored. Meaning that there is so much broadcasted on Satellite that one would not want to miss. ...read more.

Conclusion

It is more than often than not that the news has a high celebrity and lifestyle element and Rupert Murdoch is a prime example of this not only with his dumbing down of satellite television but also with his tabloid newspaper- The Sun and News of the World. Competition arises between Murdoch and the terrestrial, commercial channels when we witness such things as the launch of ITV digital in tfytfh. At first this was to be a major threat to BSKYB, if ITV were producing a digital service that bettered that of SKY's there was a danger that they would lose subscribers. As it happened ITV digital was in no way better than SKY and after only three years of rather unsuccessful broadcasting they collapsed. This worked in Murdoch's favour as they are said to have gained tens of thousands of subscribers. It is rumeroured that Rupert Murdoch will buy channel five, some say that this will strengthen what is a rather unsuccessful channel. If this goes ahead it means that Rupert Murdoch is just increasing his power in the media industry but if channel 5 is bought by another multinational company such as AOL Time Warner they will be in direct competition with News international. Since the introduction of BSKYB there have also been changes to the commercial television industry. Advertising Revenue has dropped because of fragmented audiences. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Examining and discussing the quotation from Sontag's latest book Regarding the Pain of others ...

    Over the years many horror films have been made with the intention of shocking and scaring people but watching the same type of horror makes people unaffected by this. For example, when it was released in 1973 the film The Exorcist was said to be the scariest film ever made and was banned almost immediately from cinemas.

  2. Compare the way cultural difference is represented in two films (East is East and ...

    This helps the audience interpret the racism as it is almost spot lighting it into view as the camera zooms away. The shot turns into a weather shot as it is snowing as like the beginning of the film. The snow may represent a cold and sad theme or it

  1. PSB vs Commercial Broadcaster

    They cited the 1985's booklet "The Public Service Idea in British Broadcasting - Main Principles" of the Broadcasting Research Unit. Following the research, the geographic universality is a very important feature of a public service broadcaster. The station's programmes should be available to the whole population.

  2. To what extent does or is it possible for television to continue to act ...

    (Shiller, 1989) According to Marshall McLuhan we now live in a global village where time and space are transformed and events impact simultaneously. (McLuhanand Fiore, 1967) Thus the media play an essential role in the creation of this global village - a village where people from all over the world watch major news events on television at the same time.

  1. The Effect of Television Violence Upon Society

    The purpose of this chip is to 'read' the information relating to a programme which has been provided by the broadcaster allowing more selective viewing. The extent of its benefits has been doubted, however, since many children are unsupervised whilst watching television and many Americans claim not to use it.

  2. Topic: The Rise Of Television In The UK Sources Used: - ...

    that were positioned in a logical formation expressing televisions emergence in a wider context. In this particular chapter of the book, Crisell successfully manages to separate personal opinion from fact, presenting the reader with historical dates and figures that can then be researched into in more depth for opinion and debate.

  1. Mass media also shows us what kind of society we live within. ...

    ITV was launched on 22nd September 1955. Improvements in technology have led to a dramatic increase in the amount of television programmes and channels available. In 1962 the first ever live pictures of America were shown in black and white on television.

  2. 'Discuss the factors that shaped the invention and development of television in the UK ...

    This alone is an important development in television technology because it enabled us, for the first time, to use electric currents to send and retrieve images and 'it could be said that the origins of television date back to the discovery of electricity by Volte and Galvani' (Sinclair, I, 1995).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work