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"Rupert Murdoch has dramatically changed the television industry" Critically assess this statement with particular reference to commercial television channels.

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Introduction

"Rupert Murdoch has dramatically changed the television industry" Critically assess this statement with particular reference to commercial television channels. Rupert Murdoch owns one of the largest media organisations in the world, called News International. This is an organisation which owns products in all mediums. Press baron, Murdoch started his ownership of print in Australia when he inherited his first newspaper from his father, the Adelaide News, he made what was a fairly unsuccessful newspaper into a thriving business. After taking over the Mirror in Sydney, in the 1970's Murdoch came to the UK and purchased two tabloids, The Sun and the News of the World. Following this was 20th Century Fox, and Fox TV in the 1980's this was his first ownership in a medium other than print. This was of course a sign of things to come as shortly afterward he launched satellite TV. Now one of the most successful people in media ownership Murdoch describes himself as a libertarian "As much individual responsibility as possible, as little government as possible, as few rules as possible." I am going to be looking at the ways in which Rupert Murdoch has changed the television industry in the UK. After mainly specialising in the medium of print Murdoch decided that TV was more of a growing medium here in the UK so in 1989 ...read more.

Middle

The fact that Murdoch owns so many products causes concern, as many would agree that because all of these channels are owned by Rupert Murdoch society are experiencing a lack of diversity and debate. But this also stretches further than the television industry. Because Murdoch owns such a huge amount of mediums it is thought that the films we watch, the newspapers and magazines we read will all portray the same believes and views again creating a lack of diversity. As Murdoch quite rightly said; "Monopoly is a terrible thing, until you have it." For better or for worse Murdoch's monopoly is changing the television industry. An example of this is the Granada and Carlton merger, by merging they stood more chance of succeeding in what is a very competitive market. It could be said that Rupert Murdoch is changing the structure of the television industry in a way that there are now more multinational organisations. Anti capitalists would say that this is unfair and that all wealth should be shared equally. Satellite and Cable television is now very popular with millions of subscribers in the UK. Society has now come round to the way of thinking that if you do not have a subscription you are censored. Meaning that there is so much broadcasted on Satellite that one would not want to miss. ...read more.

Conclusion

It is more than often than not that the news has a high celebrity and lifestyle element and Rupert Murdoch is a prime example of this not only with his dumbing down of satellite television but also with his tabloid newspaper- The Sun and News of the World. Competition arises between Murdoch and the terrestrial, commercial channels when we witness such things as the launch of ITV digital in tfytfh. At first this was to be a major threat to BSKYB, if ITV were producing a digital service that bettered that of SKY's there was a danger that they would lose subscribers. As it happened ITV digital was in no way better than SKY and after only three years of rather unsuccessful broadcasting they collapsed. This worked in Murdoch's favour as they are said to have gained tens of thousands of subscribers. It is rumeroured that Rupert Murdoch will buy channel five, some say that this will strengthen what is a rather unsuccessful channel. If this goes ahead it means that Rupert Murdoch is just increasing his power in the media industry but if channel 5 is bought by another multinational company such as AOL Time Warner they will be in direct competition with News international. Since the introduction of BSKYB there have also been changes to the commercial television industry. Advertising Revenue has dropped because of fragmented audiences. ...read more.

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