• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Satellite TV in India

Extracts from this document...

Introduction

Discuss the changes that have taken place in the production and consumption of television programmes in India in recent years. Before satellite was introduced to India, people there used to save all of their money for their children's education and marriage, which was the traditional thing to do. They also used to watch a lot of traditional, classical television. The broadcasting system in India was government run and hadn't changed since 1947, when India became independent. Britain had left behind their model of a State regulated broadcasting system. The Indian government decided to use this same model but they got rid of the systems aim to entertain the audience, meaning they were left with just to educate and inform the audience. The Indian broadcasting system was called Doordarshan. All Doordarshan programmes were government run and had to have a social message. News was highly censored because the government didn't want to show anything that represented India in a bad way. ...read more.

Middle

Wires were flung across rooftops and linked to satellite dishes, and then the wires were connected to other people's homes, resulting in a cheap and almost free way to watch satellite TV. One of the main TV channels on satellite was Star TV. Based in Hong Kong and owned by the multi-millionaire mogul, Rupert Murdoch, the channel was very successful in India. Star TV transmitted programmes such as special music channels that were both modern and exciting. They appealed to young people, as opposed to the traditional, classical music served by Doordarshan. The news showed was not censored, therefore a lot of people turned to this channel instead of Doordarshan. However, most programmes broadcast on Star TV were based in America therefore the country couldn't relate to the soaps and none of the dramas represented the lives of normal young Indians. Another popular channel on Satellite TV was Zee TV. This was a privately owned Indian channel, which produced cheap but exciting programmes which appealed to a more modern audience. ...read more.

Conclusion

It aimed to attract a larger audience away from satellite TV and it succeeded. The channel appealed to a younger and more modern Indian audience. It broadcast shows that were not only modern but reflected Indian life as it really was. The ratings of Doordarshan were equal to that of Zee TV, which shows just how popular it became. An example of a show on Doordarshan Metro was 'Super-hit Muqabla', which was an upbeat, fun and audience involving show. Although Doordarshan Metro was still state run it allowed programmes with a different agenda that challenged the government. In conclusion, Satellite TV impacted on Indian in a huge way. Indian people's lifestyles use to revolve around family based traditions and people used to spend their time doing traditional Indian things. However, Satellite TV opened up a whole new world for Indians, and helped them open up and do things differently. They were no longer being left in the dark or locked away from what was going on everywhere else, and for most people satellite is exactly what they needed. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Case Study Star Alliance

    * Pursue activities that could support economies of scale. * Consolidation of alliance members, where applicable, as current large number increases the complexity of operations. Threats * Airline industry is fragile which poses many uncertainties. * Too many alliance members can lead to conflicts of interest * Poor integration can lead to lose of consumer confidence in the alliance.

  2. Comparison of Baygon Adverts Doordarshan

    Her clothes are not revealing which again shows censorship of the channel, meaning that they don't want to offend the target audience by showing a woman that isn't as covered up as she should be. In contrast the actress on the Star TV version of the advert is not wearing

  1. Reading a TV commercial.

    The woman's body is not shown in this one because the main focus is the child. The child suggests innocence to the viewer and that coca-cola is not associated with wrong. This seventh extract shows two members of the bar staff dancing at work.

  2. Gender in the Media

    They are 'people in advert' which simply states the gender and age of characters; 'part of body shown' and 'body-shape' which helps me to easily analyse the use of physical characteristics of the characters. The final category, 'proportion of image taken up by person' relates to the amount of emphasis

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work