Six Collected Documents: An analysis of commercial use printed media

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Six Collected Documents.

Introduction

I have collected six documents, three business letters and three web pages,

I have been asked to comparer all three letters and applications forms and write a full description on each of them. Then I have to compare each of the three letters to each other and say what I like and dislike on each of them.

When I compare the documents I will be looking for

Suitability

Layout

Purpose

Good and Bad Points

Writing style

Presentation

Important features  


Doc 1

Metro-net

This document is from “Metro net”, a railway engineer apprenticeship, the document is in the for a letter, the letter is aimed at school leaver that wants to do an apprenticeship in the British rail service, it is an information letter and the format is the style of a business letter.

The document is a little bare, at the top of the page it has its logo in the top right hand corner, it is the word “Metronet” and under that it has “Rail BCV Limited” in a small font size, behind the “Metronet” there is a red ribbon line that flows from above the “M” and through the “O” and finishes under the “T”, all the logo text is in the colour blue.  Below the logo, there is the company address and contact details, there are eight lines of text for the contact details, they are in font size “10” and in the colour blue, and it is right aligned, it contains five address lines, then two returns, the telephone number another two returns and than the fax number.

On the top left side of the page is a “Ref” this is four lines long, in includes telephone number, the companies “Ref”, my “Ref” and the Date. The text is black and size “11”.  The reference is there because if you need telephone the company regarding the letter they will ask you to give the letter reference and they will know what.

Below that, about three returns down is my address, this section has been indented or one tab across, this section is only five lines, it include my name, three lines of address and my postcode. The Font size is “12” and “bold” it is Left aligned.

There is a massive waste if space, it is probably seven or eight returns, Then it starts with Dear Adam, after there is the subject, this in size “14” and “Bold”.

There are three paragraphs, the first paragraphs is only three lines long, there are two returns then the second paragraph is five lines long, but the last three lines in this paragraph are “Bold” and then last line is in block capitals, two more returns and the last paragraph is only two lines, all three paragraphs have size “12” and are left aligned

Two returns at it the closure, it says “Yours sincerely” then there are four returns and it reads “Jeanne Illsley” she is the sender of the letter, one return and then it says in bold block capitals “APPRENTICE TRAINING UNIT”

Between the Closure and the name of the sender is a signature. The signature is electronic signature; this means the sender didn’t sign it with a pen the just copied it in to document.

At the very bottom of the page right hand corner of the page is an Address for the head office, it is Font size “10” and in Blue and it is centred at the bottom right hand corner    

The page size is “A4” and it has no colour, there are no pictures and columns, it is very basic.

The document does look a little bare; there is a big white space from the Address to the text, and it is not very Eye-catching,

It is in the form of a letter, it has an address, and salutations and a closure, there are the right amount of returns and spaces.

I believe this is a standard house style for this company, Style “Times New Roman” and size “12”.

This letter is very easy to read and is very clear, it dose not have a any colour except on the logo and on the address, the document can be improved if the main body of text was pushed up a little to fill the big white space in the middle of the page, the text could be changed to a different font style like “Ariel” and change the size,  

 

I think this is the most poorly develop document, it has no colour, no pictures and no columns, unlike the other ones they have a lot more colour and style.

If I could change some things about this document it would be the white space, I would bring the text up a couple of paragraphs and have a bigger white space at the bottom.

Join now!

The letter tells me that the customer has a place in the apprenticeship placement and he needs to fill in the application letter

The document is set as a formal letter and is very friendly, and it says “if you have any queries regarding your application please contact me on the above telephone number” I feel that this is very friendly and helpful.

The document has not very many league terms in it as it is aimed at school leavers and they may not understand what some of them mean.


Doc 2

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