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Six Document Analysis.

Extracts from this document...

Introduction

Six Document Analysis Table of Contents Introduction 2 Letter 1 - Macmillan Cancer Relief 2 Purpose 2 Content & Layout 2 Suitability for Purpose 4 Letter 2 - Oxfam 5 Purpose 5 Content & Layout 5 Suitability for Purpose 7 Letter 3 - Barclaycard 8 Purpose 8 Content & Layout 8 Suitability for Purpose 9 Comparison of the 3 Letters 11 Brochure 1 - Macmillan Cancer Relief 12 Purpose 12 Content & Layout 12 Suitability for Purpose 14 Brochure 2 - Oxfam 14 Purpose 14 Content & Layout 15 Suitability for Purpose 16 Brochure 3 - Barclaycard 17 Purpose 17 Content & Layout 17 Suitability for Purpose 20 Comparison of the 3 Brochures 20 Introduction I am going to be analysing three business letters and the brochures that came with them. The company's documents I will be analysing are: * Macmillan Cancer Relief - A Charity * Oxfam - A Charity * Barclaycard - A Bank I will be analysing the documents using three different titles; Purpose, Content & Layout and Suitability for Purpose. Letter 1 - Macmillan Cancer Relief Purpose The purpose of this letter is to persuade the reader to 'give just �2 a month to help more people living with cancer'. They make this purpose very clear from the start of the letter with a large heading, 'Please give just �2 a month to help more people living with cancer' Content & Layout * At the top of the letter is the Macmillan Cancer Relief logo which incorporates colour into it. The logo is quite large and striking and is positioned near the centre of the page. * Just underneath this and left aligned is the companies UK Office Address. This is positioned in the standard place for an address to be. Also included in this section are three phone numbers to contact the charity. * Below the address and centre aligned over two lines is a large heading, 'Please give just �2 a month to help more people living with cancer'. ...read more.

Middle

The credit card letter does not do this, possibly because they are so confident that their offer is the best, they do not expect to people to discard their letter because it is 'boring'. An overall comparison of the three letters is that the two letters from the charities are extremely similar and that the letter from Barclaycard is considerably different. The two charity letters are so similar that they both use the same colour; it is possible that this has been proven from their research to be a good colour for charities. They also both have a large 'chunk' of green on the page with white text enclosed in it. The differences of the Barclaycard letter are: * It includes jargon (subject specific language) * It is less easy to understand * It has no clear opening * It does not break up it's content by identifying key points in a different format * It leaves a huge amount of white space empty to introduce variety and distinguish itself from other credit card offers. The reason the Barclaycard letter is so different is because it is aimed at a totally different market, so therefore their research will show they have to produce their letter to different standards. Brochure 1 - Macmillan Cancer Relief Purpose The purpose of this brochure/leaflet is to inform the reader about how Macmillan Cancer relief have helped one particular sufferer of Cancer, Jeanette Cordall. It is to inform the reader of the 'vision' of Macmillan cancer relief, and also tells the reader what a regular donation of �2 can help cancer patients in the UK. Content & Layout * The leaflet is 7 inches wide and 6.5 inches tall, on the front of the leaflet is a large picture of the recurring face of Macmillan Cancer Relief, Jeanette Cordall. The Macmillan logo is printed in white on Jeanette's jumper, which is black to contrast the white text and design of the logo. ...read more.

Conclusion

Suitability for Purpose This brochure is very suitable for its purpose as it succeeds in informing the reader about Barclaycard's new offer and promotes it very blatantly. If the reader was not very educated about credit cards they are lead to believe that this IS the best offer available. Words describing the offer as the 'best', 'better' or 'unbeatable' would clarify to the uniformed reader that this is a worthwhile credit card to have. The brochure does it's best to describe the offer using as little jargon as possible to help someone not familiar with credit cards and the terminology. To improve this leaflet I would probably include a small section explaining some of the jargon used throughout the leaflet. This would not be hard to include but could significantly increase the return they receive form the leaflet. Comparison of the 3 Brochures It is clear straightaway that these three brochures/leaflets were printed using different budgets. You know this by the quality of the paper and printing and how professional the design is. The Oxfam leaflet was clearly printed using a smaller budget than the other two this is because the charity is concerned about how much to spend on appealing for donations, in case they are not successful with their attempts. The Barclaycard and Macmillan Cancer Relief leaflets are printed on much better quality paper and use much better quality printing. All three leaflets try their best to use understandable and language and keep away from using complicated terminology that few people would fully understand. All three leaflets use alternative text formatting to emphasise key points and to break up the text. This helps to keep the reader interested and tries to prevent them from getting bored of reading page after page of standard text. All three leaflets use graphics to promote their purpose, whether it be photos or a 'mock-up' picture of the product the customer would be receiving. Jonathan Stamp - ICT Coursework Unit 1 - Six Document Analysis Page 1 of 20 Jonathan Stamp - ICT Coursework Unit 1 - Six Document Analysis Page 1 of 20 ...read more.

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