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Style Over Substance? In this essay I am going to try to discover what makes an advert stylish by comparing a "Maybelline" advert and a "Jameson" advert.

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Media Project- Style Over Substance? In this essay I am going to try to discover what makes an advert stylish by comparing a "Maybelline" advert and a "Jameson" advert. I will also see if adding visual style to an advert contributes to or reduces a written message. Colours are well known to help you feel certain emotions. In advertising, emotions compel you to buy and to believe the advertisers spin on a product. On the one hand, the Jameson advert is predominantly white which is a cool, smooth, stylish colour. The green they use in the Jameson advert is also cool and refreshing. The condensation on the bottle giving it a misty look again adds to the cool, calm, stylish look which is seen throughout the whole advert. No inconsistency here. The only other colours in the Jameson advert are from the bottle's colours and the lettering's colouring which is black, a good contrasting and stylish colour against the white. ...read more.


their overall incoherence and thirdy, because of their poor contrasts of the clashing white and silver which went out with rolled up jacket sleeves and male perms. In quite the opposite way, in the Jameson's advert, the coherence between the sleek black font and white background was true brilliance and inspired. It puts so much more emphasis on the product. The font that Jameson uses is easy to read and simple. It is saying to the reader, "I am simple I am not trying to trick you". Then they use bolder text when they are trying to get across a particular message with an important word. The wording is the actual piece of an advert which makes people buy the product but only after you have sold them the company image and drawn them in with other techniques. The language in the maybelline advert uses simple and easy to understand language. Although simple can be stylish in the case of language. ...read more.


They also have the lipsticks set out to look like skyscrapers themselves. The Jameson's underlying message is not hidden from view in any shape, or form. It is using the almost mist-like condensation on the bottle and the word smooth to make you thirsty and longing for one, or at least that's what they try to do. In conclusion, the maybelline advert did not achieve its goal of being stylish. However, it did manage to have a subtle undertone not highly noticed. It used several rhetorical devices and some of the colours it used were vibrant and stylish in their own right. The Jameson advert did achieve being stylish with its slick letters, and easy to understand message. It didn't narrow its demographic appeal and it retained an intelligent side which cannot be said for the maybelline advert. Nevertheless, it didn't try to have any other messages other than to try to excite you to drink it and in that respect is quite dull but sometimes dull sells. ...read more.

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