Super Size Me media studdy

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With reference to Morgan Spurlock's 'Super Size Me' examine and evaluate how linguistic, structural and presentational devices are used in this polemical documentary.

In Morgan Spurlock's polemical documentary 'Super Size Me', he uses a wide variety of techniques to persuade his audience that McDonalds is harmful to their bodies. These in include: humour, emotive language and rhetorical questions. He uses these techniques in order to make the audience laugh, to shock them and to make them question their own morals and motives. The purpose of Morgan Spurlock's documentary is to explain to us what McDonalds is doing to children and adolescents, but also to adults. He attempts to achieve this by using strong imagery and shocking vocabulary. However, this documentary is biased because McDonald's point of view and their opinion is not included; it only consists of Morgan Spurlock and his girlfriend, the doctors, and the health advisor's perspectives, which all attack the McDonalds Corporation. Although there are some comments from people on the street that are positive about McDonalds, they are only on the screen for a short amount of time.

Right at the start of the documentary, the technique of verbal irony is used.