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superheroes essay

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Introduction

MEDIA COURSEWORK In this essay I will analyse 2 film posters. I will compare and contrast the codes and conventions that are used to establish genre and to market the film to its market audience in the film posters for Daredevil and Gladiator. Genre is the French word for type and we recognize it through the conventions (things we expect to see) of the genre e.g. if it is a horror film we expect blood, guts, monsters and death. Hybrid genres are a mixture of 2 or more genres e.g. horror and action or action and fantasy. A sub genre is a more specific genre within a genre. For example martial arts, superhero, boxing and sports are all sub genres of action. It is sometimes difficult to fit a particular film to a certain genre because a film could have a lot of genres in it. Media producers are interested in making hybrid films so that they attract more then one type of audience. Film promotion is when film advertising companies try to attract a larger audience by selling merchandise related to the film e.g. toys and videogames. Another type of film promotion is teaser trailers, film posters and internet freebies such as free wallpapers, screensavers and msn emoticons. ...read more.

Middle

Daredevil is a high concept film which appeals to a mainstream audience because it shows all the qualities of superhero and comic book film. I think this film was targeted for both genders ages between 13 and 25. I think this is because it has a male superhero character and a female superhero character. The appeal of this genre is the violence of a superhero and villain doing battle and also of seeing the superheroes makes us think of our own mortality and if we can be like them. By a number of production companies they were; Marvel Enterprises, New Regency Pictures, Horseshoe Bay Productions, 20th Century Fox, Epsilon Motion Pictures, Regency Enterprises. This suggests that the production values were high. The poster for Daredevil shows Daredevil standing on top of a building behind him are a few buildings and the sky is red. The tagline for the movie is when darkness falls on hell kitchen justice is blind this signifies that he is blind. In the poster Daredevil is shown with the camera looking up at him this signifies that he is powerful and that he is a hero it also looks like he is looking down on the world like he wants to protect it. The colours in the poster are mostly red and the sky is red this signifies that blood has been spilt. ...read more.

Conclusion

The poster indicates the films genre is signified through what he is wearing and where he is standing. The light in the background signifies that something good will happen in the movie by use of the main character. His body language signifies that he is ready and strong while his facial expression suggests that he is exhausted and could drop any minute. His facial expression could also suggest that he has been through a terrible ordeal. His costume could suggest that he is ready to fight and destroy evil. The tagline "what we do in life echoes in eternity" could suggest that he is about to do something that could change the future. The poster targets the audience of him looking strong and ready for a huge fight. In conclusion the main similarities between the 2 posters are that both are heroes and both are looking down on the world like they want to/are ready to save it from destruction. The posters share the conventions because they both have superheroes that are ready to save the world. The main differences between the posters are that they were set in different times and for different reasons and that the heroes are different because one looks stronger then the other. I think the film that enjoyed the greater box office was Gladiator because it's much classier then Daredevil. Daredevil also had more competition while Gladiator had none. ...read more.

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