• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

superheroes essay

Extracts from this document...

Introduction

MEDIA COURSEWORK In this essay I will analyse 2 film posters. I will compare and contrast the codes and conventions that are used to establish genre and to market the film to its market audience in the film posters for Daredevil and Gladiator. Genre is the French word for type and we recognize it through the conventions (things we expect to see) of the genre e.g. if it is a horror film we expect blood, guts, monsters and death. Hybrid genres are a mixture of 2 or more genres e.g. horror and action or action and fantasy. A sub genre is a more specific genre within a genre. For example martial arts, superhero, boxing and sports are all sub genres of action. It is sometimes difficult to fit a particular film to a certain genre because a film could have a lot of genres in it. Media producers are interested in making hybrid films so that they attract more then one type of audience. Film promotion is when film advertising companies try to attract a larger audience by selling merchandise related to the film e.g. toys and videogames. Another type of film promotion is teaser trailers, film posters and internet freebies such as free wallpapers, screensavers and msn emoticons. ...read more.

Middle

Daredevil is a high concept film which appeals to a mainstream audience because it shows all the qualities of superhero and comic book film. I think this film was targeted for both genders ages between 13 and 25. I think this is because it has a male superhero character and a female superhero character. The appeal of this genre is the violence of a superhero and villain doing battle and also of seeing the superheroes makes us think of our own mortality and if we can be like them. By a number of production companies they were; Marvel Enterprises, New Regency Pictures, Horseshoe Bay Productions, 20th Century Fox, Epsilon Motion Pictures, Regency Enterprises. This suggests that the production values were high. The poster for Daredevil shows Daredevil standing on top of a building behind him are a few buildings and the sky is red. The tagline for the movie is when darkness falls on hell kitchen justice is blind this signifies that he is blind. In the poster Daredevil is shown with the camera looking up at him this signifies that he is powerful and that he is a hero it also looks like he is looking down on the world like he wants to protect it. The colours in the poster are mostly red and the sky is red this signifies that blood has been spilt. ...read more.

Conclusion

The poster indicates the films genre is signified through what he is wearing and where he is standing. The light in the background signifies that something good will happen in the movie by use of the main character. His body language signifies that he is ready and strong while his facial expression suggests that he is exhausted and could drop any minute. His facial expression could also suggest that he has been through a terrible ordeal. His costume could suggest that he is ready to fight and destroy evil. The tagline "what we do in life echoes in eternity" could suggest that he is about to do something that could change the future. The poster targets the audience of him looking strong and ready for a huge fight. In conclusion the main similarities between the 2 posters are that both are heroes and both are looking down on the world like they want to/are ready to save it from destruction. The posters share the conventions because they both have superheroes that are ready to save the world. The main differences between the posters are that they were set in different times and for different reasons and that the heroes are different because one looks stronger then the other. I think the film that enjoyed the greater box office was Gladiator because it's much classier then Daredevil. Daredevil also had more competition while Gladiator had none. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Media codes and Conventions

    This clue is a saxophone, it was played for a split second while the channels were flicking. This is a major hint to the story of the film. The saxophone was famous in the period of Pleasantville. As well as this the general music and sound in the opening and in fact all the scenes are friendly.

  2. Waterloo Road Essay

    For example the equilibrium is disrupted in an episode when a widowed parent becomes obsessed with a teacher, but also at the same time the kids are excited when they hear that there's a real job up for offer. Bolton in particular is showing uncharacteristic enthusiasm.

  1. Text Investigation Coursework Explore how Hancock conforms to the expectations of a superhero ...

    it becomes stiff like in Batman Begins, the most recent version of the film. The most concurrent feature of Batman's costume is definitely the running black theme that he has. I think that they have kept this because of the bat idea.

  2. Analysis of the Opening scenes of the film Gladiator

    �For this essay, I will be studying Gladiator Extended Special Edition When he stops to speak to the men we can see that he is a very friendly man who respects his troops and is glad to fight along side them.

  1. Psycho Essay

    Our attention is focused on the money, since the psycho has not yet been introduced. The close up of the stolen money helps us to concentrate on it and demonstrates its significance to the events that will follow. As she is escaping, there are close ups of Marion's face for

  2. SHREK ESSAY

    He is soft and kind and he can't take any action over his swamp situation. At this point we now know that Shrek's character is different from other ogres in traditional fairy tales. Lord Farquaad orders Shrek to rescue Princess Fiona from the tower so that he will give his swamp back.

  1. An investigation into the codes and conventions of Disney animation.

    shadowy, his nose is long and pointed and his chin is strongly built. The first time we see Clayton he is chopping through the trees so is therefore being harmful to nature. Also Clayton is very pale in comparison to Tarzan who is tanned; the contrast in his pigment can imply a contrast in personalities or character roles.

  2. How are good and evil characters presented in The Fellowship of the Ring?

    creatures that serve as the soldiers and henchmen of the Dark Lord Sauron or Saruman. They are a hideous, dreadful horde, pillaging lands and disturbing the calm peace of Middle-Earth under their bidding from their master. They appear many times throughout the trilogy, battling the armies of the Free Peoples

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work