T.V Advertising Analysis

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Evaluative Report on T.V advertisement

In media we were set a task to create an advert as part of a T.V advertising campaign. We were asked to chose a product of either food or drink and aim it at a pacific audience, e.g. teenagers, adults, and young children.

Mine is called Mexicano.

I have chosen to target my advert at teenagers, between the ages of 13 and 18.

I chose to target teenagers as they are closer to my own age and it is easier to contribute more ideas as to what teenagers would be persuaded to buy. Mexicano is mainly aimed more at males as some female teenagers are stereotypically very sensitive about their weight, and tend to watch what they eat more than males. Mexicano is a pizza specially designed to look as though it can brighten up your day, and enables you to see your true talents.

I feel that this appeals to my target audience, because most teenagers are always searching for something that they are talented at, and the ‘Mexicano’ advert is telling them that they do not have to look anymore, and that it can provide them with that talent.

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To make the ‘Mexicano’ advert I had to carry out some research among my target audience, to do this I created a questionnaire, asking my target audience what they would like to see in an advert, most people that I asked told me that they would like the adverts they watch to be exciting, and energetic.

To prepare for making this advert I also did an analysis of the ‘Channel No 5’ advert starring Nicole Kidman. This helped toward my advert as it showed different ways of appealing to my audience, and the different types of advertising techniques that ...

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