• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Techniques used in Coca-Cola and Guiness adverts

Extracts from this document...


Media Essay In this essay I am going to be looking at two adverts firstly I will look at the Guinness advert then I will be looking at the Coca-Cola advert then comparing the two. Throughout my essay I will be expressing my opinion on the techniques used in both of the adverts. The Guinness advert was number one in the top hundred adverts programme. Its main target audience is a more mature male. In the advert there is a male who is the main part, usually in adverts they get a young attractive male to play the main part but in this case it is accessible to the target audience because he is just a regular man, you can tell this by the first part of the advert where there is a close up of him showing the age lines on his face. This is reflecting that Guinness is a more traditional drink and the use of a regular man shows it is different from normal drinks. ...read more.


It is a mature voice and is also powerful and masculine, this will attract the target audience because if they hear a mature voice they will think that the drink is a mature man's drink. At the end it is total silence, the pint of beer appears on the screen with writing around it telling the viewer what the product is called but there isn't a person telling you what it is or there isn't any music, it just ends in total silence. I think this is very well done because if there were a person talking at the end it would ruin the finale because the music is quite loud and tense but then it all of a sudden goes to silence finalising the advert. The whole advert is in black and white, which reflects the colour of the drink because the Guinness is black and the head is white. I think this is very effective because the advert wouldn't have the same meaning if it were in colour. ...read more.


On the back of the lorry at the end of the advert there is Father Christmas with a bottle of coca-cola in his hand, if the children watching this advert see Father Christmas with a Bottle of coca-cola they will also want one. The village is like a Hollywood village with the artificial white snow and all the bright lights. The colour in the advert is very bright and festive and also there is always the coca-cola colour red on the screen at all times. The music in the advert is very festive and very merry. There is a jingle in the music that sounds like sleighs, the lorries could be the sleighs that you can hear. These two adverts don't really have a lot of points that are the same but there is one particular point that stands out. Both of the adverts are colour coded to the colour of the drink or the colour of the packaging. I think this is a very clever thing to do, as it is concentrates the mind on the product. ?? ?? ?? ?? Sarah Laming 11F/Ke ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Analysing Coca-Cola advertising.

    on the bonnet of a car, he also has a portable stereo near his head. In this poster most of it is taken up by the man who is lying down, again as in the other posters the focus is a healthy and attractive man.

  2. Analyse the media devices and techniques used in a particular advert and comment on ...

    A wide-angle shot is used in the advert where hundreds of boxes of the product are shown. This could represent the different alternative colours that is available and that the product comes in a wide variety of colours that suit your tones and natural colour.

  1. Media Essay on adverts.

    It features a teddy bear type monkey and a man who is a real couch potato. The two characters have a dialogue which forms the basis of a comedy sketch. Once one sketch has been viewed the audience is waiting for the next one to come out, and the next.

  2. Advertising techniques

    this writing is in fairly bold writing and stands out against the white background. Then at the bottom left the name of the brand is placed in bold writing and stands by itself so as not to complicate the advertisement.

  1. Analysing adverts published by Guinness.

    This image was later transformed into a highly acclaimed PC screen saver, which was down loaded by over one hundred thousand people. This writing basically says that women do not need men at all as it is obvious that a fish does not need a bicycle.

  2. Advertising at Coca Cola.

    Another example is adverts, which are shown in between sports programmes. Companies know that men are more likely than women to be watching the football so it is unlikely you will find make up adverts in between the football because men are less likely to be interested in these products.

  1. Choose two adverts from the Levi's campaign and analyse the techniques used to sell ...

    attractive character is a man, where as the other character is a boy. Also the jeans are tied between the two vehicles; they are literally separating the men from the boys. The catch phrase indicates you are more of a man if you choose to wear the jeans.

  2. Types of Adverts used in Media

    advert, this is a similarity in the adverts as the characters are there to show the use and the prospects of the phone. However what makes the techniques different is that even though characters are being used, the were all being characterized and shown in different positions, styles and in some ways age group.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work