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Textual Analysis of a "Brolac" paint advert.

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Introduction

Textual Analysis i am goig to analyse the "Brolac" paint advert. The advert is an old one from the 50-60s, The key sigefier is the picture with the "attrative" male charater and the "attractive" female charater centered. The male is placed in the centre and infront of the female to show the target audience, which is for males. The advert shows the stereotypical family man, as all woe want their husbands to do houusework. As the achorage text says at the bottom "You're so handsome.....and a genious too." This is saying that the man is the perfect husband. The wife who is placed behind the husband is the stereotypical housewife and women. She is shorter than the man, wide hips and proberbly has big breasts. ...read more.

Middle

as it shows how and what th product can do for the consuer. Aother effective thig about the anchorage text are the superbatives, such as "The easiest pait" this makes the consumer think that with this painthe will have to use minimal effort o his behalf. The men who this advert is aimed at are betwee 22-43 with a home, from a social class of C1/2-B. The aim of the advert is, if you get the paint you get the girl. This advert has a mini narrative as the achorage text tells a story. I am ow going to analyse the "Cif cream" advert. This advert is a more up to date advert, this contemporary advert is of the ale representation where a women should be. ...read more.

Conclusion

The slogan "get a better cleaner" is aimed at the male and the product, the advert uses humour as we think that if the product is ours the men will do the cleaning. The target audience for this advert would be a 25-45 year old women as they do most of the housework, and the social status would be C1-B and again the point of the advert is that get "Cif" get the man. There are a few similarities between the two adverts, like the gimick of if you buy the product that you will get the women/man. Also nethier of the adverts use direct mode of address. The difference would be the time span ad the fact that in the old advert it is a stereotypical man who is hard working while in the modern advert they use humour. The oldadvert has alot more text and therefore more serious. Both adverts are effective adn both have a unique selling point. ...read more.

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