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The advert I am analysing now was an award winning advert for Audi car manufactures. The target audience for this advert were males with families, fathers, carers of the environment (it has a catalytic converter

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Introduction

MEDIA ESSAY: "IN THE NICK OF TIME" Analysis of a television advert and how it reaches its target audience. Television adverts are perhaps, the most effective method of advertisement, which uses both visual and audio to do so. This is because nearly every person in the country has a television and watches TV in their spare time. An advert can use any theme or medium to communicate its message to the viewers. Humour, emoticon, narratives (story lines), informative etc. companies spend millions of pounds on the design and development of their adverts and for air time, the time the advert is shown and how long it is broadcast. For example, long adverts in between popular shows such as the Simpsons will cost more because they reach a wider audience. In this effect, companies need adverts that get their point across quickly, so designers have to stand out and be effective at affecting the audience. Each advert has a target audience. This is the particular people the advert is aiming to have most effect on. For example, football boot adverts are aimed at young men, as these are the majority of football fans. Companies spend time and money researching their target audience to find what would be most effective on them. ...read more.

Middle

He is obviously the boy father because the boy dose what he is told straight away, which must mean he feels the urgency his father is feeling because he was enjoying playing with his toy and to leave it so readily must mean so. The next scene is key. It only shows for perhaps a second, making the audience have to make a quick assumption about what the image shows. It shows the black silhouette of a man in a black hat and black coat. He looks dangerous, has the characteristics of death in human form. He looks like he is leaving through the open window. Following the father and son? Are the father and son being storked by death? Of course it could just be the father closing the window before he leaves and he looks black and wearing a hat because of the sunlight coming through the window makes him look dark. Either way, the audience feels more wary, having to make a decision on whether they saw danger for the father and son or not. The family leave the house, rushing out with the father pulling the child by the hand to make him move faster displaying his fear and want to flee and save his son. ...read more.

Conclusion

This is also a direct scene from the Exorcist. It is raining heavily now, adding to the dark atmosphere. As the father runs in to the building carrying his son, the scene moves into a white tunnel with a light at the end of it. This is symbolic of heaven, or a finally safe place from the dark man that is following them. He skids through the door and looks towards the camera on the other side. The last scene is of a new born baby crying. This is the final understanding of the advert for the audience. The father was never running away from anything, but running towards something, the birth of his new child. A lot of symbolism is used in this advert in order to connect with the audience. The father is symbolist of the target audience of fathers and carers. He uses the car for protection of his child. The dark man is a symbol of danger, the dangers of over-polluting the world. In this way, the car, as environmentally friendly, is seen as a protector, which is what the father wants for his children. The new born child is symbolic of new life. A new life the Audi can pride by keeping the planet clean. This is the key selling point of the car, that it is eco-friendly and so good for the future and your children. ...read more.

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