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The advert I have chosen for my analysis is the Nissan Micra advertisement, entitled Gadgets for Girls. I will be identifying the target audience and analysing the visual and linguistic features.

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Introduction

The advert I have chosen for my analysis is the Nissan Micra advertisement, entitled "Gadgets for Girls". I will be identifying the target audience and analysing the visual and linguistic features. I will then be making an overall judgement on how effective the advertisement is in reaching its target audience. This advertisement is aimed at the young, attractive, woman with a high income. Firstly, you can infer that it is aimed at younger women as the title is "Gadgets for Girls" and the word "girl" is used throughout the piece. An older woman would probably not classify herself as a "girl", therefore, deliberately or not the advertisement would alienate an older age group of women. You can also tell that it is aimed at a younger age group as an older woman would not perhaps have such an active social life and participate in the same activities as a younger woman. Throughout the article it mentions going "cruising" and being "out on the town", which I believe to be activities in which a younger group of women would participate Thirdly, you can tell that it is aimed at women rather than men as the article mentions hobbies such as "shopping" and it mentions that it is suitable if you have lots of "leggy" mates. The average male probably does not tend to have "leggy" mates (or call them such!), nor would a car that will help with "shopping" be something that would appeal to him. ...read more.

Middle

"Legage" is connecting to the "girls" in the back seat, "conventive" and "simpology is connecting to the assortment of technology with the car and how they are convenient to the driver. These neologistic phrases are then followed by the words "grab a brochure and become fluent today" which is very effective as the reader will think that the car is in a class of its own as it has its own language, making the reader want to buy the car as he or she strives to be modern. In addition it is also connecting to the target audience as a working woman doesn't have the opportunity to stop, they just "grab" the brochure. Another technique that used throughout the piece is assertion. Phrases are used such as "a run down of its features reads like a list of essential lifestyle tools" and "the 'friendly' headlamps." This technique is very effective as the reader's associate fact with informative writing, so we begin to believe that what the article is telling us is true, making the reader see the new Nissan Micra as a necessity. "On top of this,... a breeze", this is a massive assertion as driving around the city is very difficult, you get very hot and bothered and the majority of the time you are travelling in a straight line, so power steering is irrelevant. ...read more.

Conclusion

Also, there is a picture of the intelligence key, which is the same vivid blue as the car and the lips so it again draws the reader's attention and confirms the advertisement's message, making the reader more likely to purchase the car. Overall, I feel that this advert is very effective at reaching out to its target audience: the young, attractive, woman with a high income. The title "Gadgets For Girls" immediately appeals as it is latching onto a market that has been previously neglected and it is reversing the stereotype of vehicles being for men, also it is very memorable. It lists many features that will appeal to women such as the large boot space for their shopping "For those... in the boot", this has the effect of giving the reader a green light or overspending; pushing the idea that it is fine to overspend on the new "Nissan Micra" . Also, it uses many linguistic features such as neologism and repetition to make the reader remember the Nissan Micra and associate it with being modern and therefore want to buy it. This is because it clearly captivates the reader's attention with its eye-catching pictures and its use of such a vivid blue. Also, it uses many visual features to make the reader associate the owner as being beautiful such as the focal point picture and therefore making them purchase the car to be one of these beautiful owners. It is likely that the advertisement would be successful in making its readers want to buy the car. ...read more.

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Here's what a teacher thought of this essay

4 star(s)

This student has shown a solid understanding of the advert analysed. They are strong on linguistic features used but not so confident when tackling visual features.
****

Marked by teacher Paul Dutton 18/07/2013

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