The advert sets out, to pass off the 506 estate as both a big family estate and a fashion statement, its purpose is to advertise and sell the 406, the advert has a vast audience this is because
Media Course work
The advert sets out, to pass off the 506 estate as both a big family estate and a fashion statement, its purpose is to advertise and sell the 406, the advert has a vast audience this is because the advert claims the car has so many uses, such as a work horse a people carrier and a ‘boys’ toy.
I think the advert says ‘this isn’t just a car, this is statement’ it is telling you that you NEED the car, and that is what you want in an advert the advert maintains this tone all the way through and leaves you with a taste of what the 406 is really all about.
The photographer Alex Sumner who features in the advert is a fashion photographer, in the clip, you follow Mr Sumner’s journey to the location of the shoot, however the journey turns out to be almost the perfect road test .The journey shows the cars performance on all different types of terrain, from motorways, which are good, to show off the cars speed to ‘s’ bend which show off the cars grip and suspension in tight corners. Whilst on the journey you see a lot of different camera angles in use, for example the close ups on the 406 badge and the car interior. You see tracking shots of the car whilst it is on the move and there is pleasant music in the background, the chorus to the song playing is ‘’open up your heart’. The interior is on show at the time when the camera angle is next to Mr. Sumner driving you can see the dashboard and the dials etc in the front cabin.