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The advertisement I have chosen to analyse is a deal which Virgin Mobile are promoting in which if you sign a friend up to virgin mobile you will get £10 off your phone and a second sim card free with every Virgin Mobile priced over £89.

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Introduction

Analysis of an Advert The advertisement I have chosen to analyse is a deal which Virgin Mobile are promoting in which if you sign a friend up to virgin mobile you will get �10 off your phone and a second sim card free with every Virgin Mobile priced over �89. Portrayal of people in advertisement: There is one person in the advertisement I have chosen she is a female aged around 18-25 there is also a plastic doll in the advertisement that's gender is female the doll seems to be the same age as the woman. The clothing code in this advert tells you that the woman has is a middle class citizen and she is a very fashionable woman who enjoys shopping. The facial expression the woman holds is a strained expression because she is trying to carry a life size doll done the street that is supposedly meant to be her friend. The woman is leaning the doll on her back to carry it done the street her posture shows us that the doll is heavy because by the expression on her face and her posture she is finding the doll hard to carry. ...read more.

Middle

and how big the doll in the box is, in this angle we can see the whole set what is in the packaging inside the box of this doll. Text included in the advertisement The Virgin Mobile slogan is related to the image because the slogan is placed on the box of the doll's box this is another form of advertising for Virgin Mobile to promote themselves. Other pieces of information we are given to help explain the images is the words "Get a FREE friend!" which are printed in a big font and bold lettering so that it is are eye catching the reason is helps explain the image is because in the advert the woman is carrying a so called friend so the slogan explains the reason the woman is carrying a plastic doll in a box. The advertisement is being addressed to people aged 16 to 25 judging by the woman in the advert I would believe it is aimed at an audience of around her age. Objects that are included I believe the advert is set on a street judging by the surrounds that are a paved path and a brick wall the set could be on a high street because the woman is carrying shopping bags so she could be on a street that has a variety of shops. ...read more.

Conclusion

The audience for the advertisement The advert is aimed at people aged between 16-25 my reason for this is judging by the woman in the advert I would assume that is the intended audience the company was aiming for this is why they chose this woman of this age to be in this advertisement. There is no prior knowledge required to understand the advert because the deal is explained bellow the image I would say the only knowledge required is that you know what a sim card is because that is apart of the deal Virgin Mobile are holding. Publications this advert might appear in would be female glossy stylist magazines because the woman in the advert is very fashionable and the gender's of the advert is all female so I assumed it is mainly aimed at females, I assume the advert might appear in the accessories area of the female glossy magazine because if they are advertising the latest mobiles when you see this deal it will make you aware and have an interest in the deal and find out further information. I do not believe this advert is any part of a larger campaign apart from the deal that Virgin Mobile are promoting. Jamie Quinn 12-GHH ...read more.

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