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The advertising of Facial creams
The first 200 words of this essay...
The advertising of Facial creams
Introduction
I aim to investigate the linguistic techniques used in facial cream advertising and discover if the language varies according to the price and audience, by comparing and contrasting the lexical range, grammatical style and conative devices used in each. The adverts are aimed at women as the product is for females and the adverts were taken from magazines aimed at women. They target women of about 30+. However this does vary as the cream changes so I am hoping to discover links between age range and price of the products. The purpose is to persuade the audience to purchase their product. The tone of my adverts does vary but are mainly clear, factual and mature. They are product-based and have a moderately formal tenor.
Advert letter
Brand Name
Product number
Item
Mode
A
RoC
Hydra+destressant
Face cream
Mixed
B
Nivea Visage
Age reversal intense rejuvenating cream
Face cream
Mixed
C
Loreal Paris
Wrinkle de-crease
Face cream
Written
D
Loreal Paris
Age Perfect
Face cream
Written
E
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