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The aim of this project is to make a video storyboard, made up entirely of stills, for an advert to be shown on a mainstream television for an imaginary product.

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Introduction

Advertising Unit Essay Introduction The aim of this project is to make a video storyboard, made up entirely of stills, for an advert to be shown on a mainstream television for an imaginary product. It should target teenagers in a non-sexist manner, and feature all the conventions of adverts. It should last no longer than a minute. In my group we decided to do a new energy drink. My group is made up of Rafay, Alex, Tural and myself. My group aim for this project was to make a successful advert, but my personal aim was to learn new editing software, also to get to know my group. Before staring the project we researched into existing energy drink adverts and products, like Lucasade. We looked at the brand and the product of other energy drinks and did audience research into what type of energy drink teenagers to day want. From our research we found that all the adverts were lively, fast, and colourful and they had some sort of popular culture reference in them. We had many varied initial ideas; each good point was taken and formed the final idea. ...read more.

Middle

We chose this because the hip-hop style is popular with teenagers and is regularly associated with basketball. The song starts quietly then builds up a few seconds later. Then you see a series of MS - LS's showing a teenager showing attitude, challenges other teenager to basketball match. The one who is being challenged starts with the ball but loses it to other boy, who shows his skills, using many CU's and a low angle of him holding ball, making him seem tall and symbolising his excellence. He then scores a basket - CU showing ball on centre of basket about to go in. The losing boy then gets the ball and shoots, but misses - ball goes off to the right of basket. Second soundtrack begins. It is called "Bombs over Baghdad" by Outkarst, chosen for same reasons as the first song, but this one is faster. When this starts you see a CU of the bright blue drink, in clear glass bottle, on the ground, from a high angle, then straight on. The losing boy drinks the drink; MS, then a CU. ...read more.

Conclusion

After looking at the audience questionnaires I found a trend in responses, most of our audience said that it only targeted boys, and also the storyline was hard to follow because of the fast moving images. But most of the audience questionnaires we gathered were positive and they were able to identify the product, what type of media it was and they would remember it as it was well anchored. Comparing the advert to real television adverts, we found it was quite positive. The pace, rhythm and interest matched quite well or was similar to ones on T.V. I think that our advert will sell and be accepted to be broadcasted on popular youth channels such as MTV, Q, E4, Nickelodeon and channel 4. I achieved what aimed for and we worked well together. The SFX, transitions, filters, images and sound fitted reasonably well together meeting the brief. But I can see that the advert is targeted more towards males, as the advert contains no females and this should be changed, so this part of the brief has not been met. From this production I have learnt many media skills e.g. editing and photography, and I have had an excellent time doing it. ...read more.

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