The aim of this project was to create a two-minute visual storyboard advert on Doctor Marten's Jeans for a mixed gender.

Authors Avatar

Advertising unit essay

Introduction

The aim of this project was to create a two-minute visual storyboard advert on Doctor Marten’s Jeans for a mixed gender.  My colleagues were Chris Foley, Dominic Lintner and Stuart Rippington.  Before the production, we researched into existing television adverts, the brand and the product of Doctor Marten and did an audience research into the already established name of DM and modernised it to the 21st century styles of clothing.  We had many varied initial ideas; each good point was taken and formed the final idea.  The final idea was teenagers wearing DM jeans doing crazy things bending the rules.  This related to the brief as it shows the youth of today and their lifestyles.

 Process

        Before the production, we used planners, production logs, researched into locations, made storyboards, shooting schedule and script, exchanged phone numbers and made an edit schedule to plan for the production.

        During production we went into town and did some photography using our camera skills, we used many techniques such as framing, composition, different distances, multiple angles and perspectives and different shot styles as it makes an advert more lively- the main point of our advert.

Join now!

        After the shots had been taken they were all put together and edited; a narrative was constructed, transitions were used to link shots together, text titles, cropping and framing was used, every single shot had a use of filter and a music soundtrack was added.

Analysis

        We have created an advert for DMJ, it appeals to a contemporary audience- youth.  The advert is approximately 1 minute and 10 seconds.  It features a sequence of still images together flowing like a film with a music soundtrack to make it more appealing.  Each shot has a filter on it- ...

This is a preview of the whole essay