• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The brief and Research into similar media texts/target audiences.

Extracts from this document...

Introduction

The brief and Research into similar media texts/target audiences. My advertisement campaign is forcing is on Cancer which targeted at diverse group of people. Some of the adverts are aimed particularly at women or men. The main ideology of my advertisements came from an advert I found on the Internet from the BBC website trying to influence young females to stop smoking with the catchphrase of " Perfume won't hide it"; it shows a young woman with the clever creation of cigarettes for her hair. In the catchphrase the word 'it' is used to represent the cigarettes as if it is 'the fashion tread', the 'it' factor. As young women are insecure about the image they portray to the outside world they tend to keep to the latest clothes to the fashion perfumes. This works on many different levels of the advert; to stop you from smoking, you do not smell, you gain less risk of developing lung cancer, premature ageing, infertilly, thinning of skin and hair; yellow nails and many more problems. ...read more.

Middle

I wanted the advert to have a almost as a form of a child abuse campaign to sway people into believing that if you do not help theses children you are abusing them. I felt by using the colours black and white you get a sense of not knowing whether these children are dead or alive. We tend to relate black and white pictures to something that is old and not resent. I wanted this advert to contradict itself in a sense as to give the assumption that although the children are happy, one of them could have bone marrow cancer. This can give a message to the audiences (especially mothers) that anybody's child could dye tomorrow of this dreaded illness cancer. My fourth image is a male figure with his pants unzips with the caption "No ball games allowed" This is to epitomise that testicular cancer is not something to be taken likely. It is important that we show testicular cancer is not something to play with. My fifth image has the pictures of cigarette ash with a cross at the centre with the caption "Ashes to Ashes Dust to Dust" this is to say if you smoke you will basically die from it. ...read more.

Conclusion

Most cancers are curable at their early stages and I wanted to promote men and women to go and get check out at the doctors. I also wanted to encourage people to help those who may suffer from cancer in the later stages of the disease. I wanted to address the different aspects of cancer, which are seen through my six images. My first image portrayed a packet of chicken breast to represent a breast. My second image to showed a woman sunbathing and then you get a close up of her skin with skin cancer. My third image establishes a foreground of children who may suffer from bone marrow cancer. My fourth image has a close up male figure with the front of trousers unzipped to represent testicular prostate cancer. My fifth image shows a picture of cigarette with ashes and a cross in the centre with the caption "ashes to ashes dust to dust" to represent that if you smoke you get lung cancer. My sixth image... Most of my idea came from what relate to people in the life to link the types of cancer that could affect many people Part3: Constructing the production Part4: Evaluation of finished production ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Gender in the Media

    All of them show semi-naked people in order to sell the product and promote its image. Image 5 uses an attractive woman in a low-lit room in order to push the sexual imagery of the advert. The advertisers are using the women to attract both men and women.

  2. Analyse how structural and linguistic devices are used to target specific audiences in printed ...

    The 'All drama, no trauma' phrase refers to an important meaning; you will still have all the drama and attention without any trouble. This ables it to sound chatty and informal as well as very dramatic and gives it a memorable title - something to refer to.

  1. English Media Essay (first draft)

    and doing things that middle-aged men would aspire to do, e.g. get rid of their mother, eat out at Indian Restaurants, play snooker, football and drink lots of beer. Peter Kay is also appropriate for the adverts because of his Northern accent.

  2. Analyse how the Cancer Research UK television advertisement achieves its aims.

    The film preceded this Cancer advert but clever advertisers recognize the power of association. They know that children watching this appeal will be reminded of their favorite film and will instantly bond with the advert. It might even encourage them to draw their parent's attention to it.

  1. Investigation of How Women are Represented in the Media

    blonde yes 'Daily Mail' Magnet half price sale young men + women housewife slim, pretty, brunette, young yes 'Daily Mail' Esso 60p off fuel men and women of all ages housewife/mother slim, pretty, blonde young yes 'Daily Mail' D.F.S Last day of sale young men + women sex object slim,

  2. Market Research

    Website of Thorpe Park can let you take surveys online and websites provide with useful information on the theme park. As can be seen Thorpe Park use mainly primary research. This is one of the major market research Thorpe Park uses.

  1. Media Studies Brief

    This therefore creates a suspenseful atmosphere making the advert powerful and ensuring it has more of an impact and hopefully makes everyone watching more aware. The setting is also normally in a club/pub where the date raper can easily slip the drug into the victims drink, so a bar and

  2. There are millions of different display advertisements, and hundreds of different target audiences, but ...

    The mood completely changes in my second example, 'Glow, by JLO'. Straight away we can see that it is aimed at a more mature audience. There is a photo of the upper half of Jennifer Lopez's body, taking up most of the advert.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work