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The brief and Research into similar media texts/target audiences.

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Introduction

The brief and Research into similar media texts/target audiences. My advertisement campaign is forcing is on Cancer which targeted at diverse group of people. Some of the adverts are aimed particularly at women or men. The main ideology of my advertisements came from an advert I found on the Internet from the BBC website trying to influence young females to stop smoking with the catchphrase of " Perfume won't hide it"; it shows a young woman with the clever creation of cigarettes for her hair. In the catchphrase the word 'it' is used to represent the cigarettes as if it is 'the fashion tread', the 'it' factor. As young women are insecure about the image they portray to the outside world they tend to keep to the latest clothes to the fashion perfumes. This works on many different levels of the advert; to stop you from smoking, you do not smell, you gain less risk of developing lung cancer, premature ageing, infertilly, thinning of skin and hair; yellow nails and many more problems. ...read more.

Middle

I wanted the advert to have a almost as a form of a child abuse campaign to sway people into believing that if you do not help theses children you are abusing them. I felt by using the colours black and white you get a sense of not knowing whether these children are dead or alive. We tend to relate black and white pictures to something that is old and not resent. I wanted this advert to contradict itself in a sense as to give the assumption that although the children are happy, one of them could have bone marrow cancer. This can give a message to the audiences (especially mothers) that anybody's child could dye tomorrow of this dreaded illness cancer. My fourth image is a male figure with his pants unzips with the caption "No ball games allowed" This is to epitomise that testicular cancer is not something to be taken likely. It is important that we show testicular cancer is not something to play with. My fifth image has the pictures of cigarette ash with a cross at the centre with the caption "Ashes to Ashes Dust to Dust" this is to say if you smoke you will basically die from it. ...read more.

Conclusion

Most cancers are curable at their early stages and I wanted to promote men and women to go and get check out at the doctors. I also wanted to encourage people to help those who may suffer from cancer in the later stages of the disease. I wanted to address the different aspects of cancer, which are seen through my six images. My first image portrayed a packet of chicken breast to represent a breast. My second image to showed a woman sunbathing and then you get a close up of her skin with skin cancer. My third image establishes a foreground of children who may suffer from bone marrow cancer. My fourth image has a close up male figure with the front of trousers unzipped to represent testicular prostate cancer. My fifth image shows a picture of cigarette with ashes and a cross in the centre with the caption "ashes to ashes dust to dust" to represent that if you smoke you get lung cancer. My sixth image... Most of my idea came from what relate to people in the life to link the types of cancer that could affect many people Part3: Constructing the production Part4: Evaluation of finished production ...read more.

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