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The Decline of Young, Teenage Viewers Watching News Programmes and the Answer To This.

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THE DECLINE OF YOUNG, TEENAGE VIEWERS WATCHING NEWS PROGRAMMES AND THE ANSWER TO THIS Richard Sambrook, who is the head of BBC News, has set up a �1 million fund to research into why teenagers do not tend to watch news programmes on a regular basis. He feels this is necessary as "the news doesn't engage enough with the issues that affect people" and this seems to be true if the statistics over the last few years are looked at. Viewing figures have been slowly declining, despite the increase in news programmes, not just on terrestrial television but on the new digital channels as well. When talking to the younger generation about why this is, a great deal of teenagers including a university student, Dilsha Lathia, 18 years old, feels that the news these days "just does not reflect issues that teenagers would consider to be important." She felt that the news was important to watch, however for most teenagers, this was not a priority and would never be. ...read more.


Issues that concern teenagers is, most likely, the only way of being able to attract teenage viewers, which is understandable as it will bring to light the issues that worry and concern them specifically. This is a suggestion to the researchers wondering why such few younger people watch the news; the news of today has to be told in such a way that young people can not only relate to it but fully understand what is being said, may it be political, economical or crime news. Certain heads and producers seem to understand this by creating programmes like, MTV News which is aimed at the younger generation. There is also Liquid News on BBC3, a digital channel, which does mix entertainment and news together but nevertheless does get the news out there. However, this is purposely sexed-up to explicitly bring in the viewers, something that most likely would not happen to, for example, BBC 9 O'clock News. ...read more.


such as these indicate the lack of time the younger generation can or are willing to dedicate to watch such programmes and how it is necessary that the news programmes need to appeal to the younger generation. What the heads of such organisations are going to have to understand is that the teenagers of this day and age are not interested in watching news programmes, the result of a number of facts, however these reasons are all connected by the fact that the younger generation simple cannot relate to what is being illustrated on these specific news line-up and the grounds for this is merely the fact that the way the news programmes are made and shown, not the news, does not interest them. It will be no doubt fascinating to see what Richard Sambrook will decide to do after discovering opinions and suggestions such as these. However, only time will tell if the future steps taken will bring a rise in viewing figures. Word count: 1009 Nishma Parekh 1 ...read more.

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