• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The devices and techniques used by the media in order to get the point across to the public.

Extracts from this document...


The devices and techniques used by the media in order to get the point across to the public. The Media is present in our day-to-day life and has a constant influence over the public; there are various ways in which the media do this. I will demonstrate these techniques and devices with the use of a holiday advertisement from a Thomson holiday brochure. The first thing I noticed when looking at the advert is that there are many large and colourful images of the resort but more importantly of guests of the resort are having a good time. This is common in many forms of media advertisement as the people who make the advertisements want you to see that other people at the resort are happy and that you could be just as happy if you go to the resort. ...read more.


The room would be clean and tidy to show that the hotel is maintained to a high standard. The general use of imagery is an example of a graphic device as is the font size and type. The design layout is common to most if not all holiday advertisements there are multiple images, bright colours are used and the price is left to last as not to immediately detour people with a set budget this technique is used to encourage people they are buying a holiday that will be worth there money no matter what their budget is. A further point of this is that the bottom of the page has the words "Great discounts" are displayed in bold then immediately after in less dramatic lettering "available on these prices" this is done to encourage people to go to there nearest Thomson travel agent and enquire about these prices. ...read more.


To keep reading and advert is the entire purpose; if your reader does not become interested there is no way of promoting your product through that particular channel of media. The creator is also using a varied approach to displaying information. For example the main questions such as Location and activities are highlighted in bold then the questions are answered with the use of less imposing text set out in bullet points. This particular technique is used to make the reader take notice of the questions and they can easily see the answers due to the clarity of the paragraphs. The other aspects of the article include the options provides by Thomson these include return coach or taxi fare from and to your resort and the option of sparkling wine and flowers at an extra price. These are used to include a sense of a complete holiday experience. I believe this piece of work highlights the Medias intentions to get its point across to the general public through various techniques and devices. G.C.S.E coursework Adam Knaggs 10 Blue ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. Media Third and Final Piece of Coursework

    also a performance of the group to enhance popularity of the band. Planning is a vital stage of any production; if something is not planned accurately enough, it can result in critical miscalculations. Before we began the storyboard for the video, we felt it would be better to brainstorm some

  2. ICT AQA 2006-2008 Problem 1, Theme Park

    The title needs to be more simple and calm and just viewable to the user. Logo; The logo is on the other side of the page this time, looking at the overall result it seems it is better on this side.

  1. GCSE media coursework

    Notably in 'Top bombing' it is very light, this is because the area is well lit and the scene is live on TV therefore there is lots of artificial lighting also it could be daytime but we don't know this because we cannot see outside the indoor set.

  2. The mass media has played a major role in structuring public perceptions of crime ...

    a mass movement based on the false or exaggerated perception that some cultural behavior or group of people, frequently a minority group or a subculture, is dangerously deviant and poses a menace to society. It has also been more broadly defined as an "episode, condition, person or group of persons"

  1. Comparing Two Charity Advertisements

    This has been put here because this is the terminal optical area as it is the last thing we read on the right-hand side when we read from left to right so we will remember this.

  2. Introduction Communication Design

    Yash Chopra: He recently received a threat from the Mumbai mafia Why did the gangland bosses focus on the world of Hindi cinema and directors such as Yash Chopra? With the splitting up of the gangs and the emergence of new ones, overall control was in the hands of several gangsters.

  1. Six Collected Documents: An analysis of commercial use printed media

    the Company address in line with the reference is the date, it is in size "10" and style "Times New Roman" After the Ref and the Date there is

  2. Explore the ways Shrek and the Practical Princess subvert Stereotypes!

    However, Princess Fiona was going to be taken away by another evil, rich lord called Lord Farquhar and get married to her for the same purpose as Lord Quarp, to be king.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work