• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Effects of Advertising On the Consumer

Extracts from this document...


The Effects of Advertising On the Consumer Advertising is all around us, its everywhere we look from the televisions in our homes to the sides of local school buses. Its almost impossible to avoid. Since advertising is such a big part of our social and economical environment its important that we know what these images our doing to us. Advertising influences us in many ways, often we don't even notice its effects. This is why advertising has become such a controversial topic today in our society. Advertising is a business; everything in an advertisement is planed right down to the last word. However, we might ignore an ad if it was not filled with flashy slogans and excitement. ...read more.


The product that will sell is the one that catches the consumers eye and leaves a lasting impression. Weather it be with the use of controversial topics or flashy colors, it does not matter as long as it sells. It is the advertisers job to sell. They will go to all extent to sell their product. One very well known method is the use of sex. The idea that sex sells may be absurd, but its seems to be true. Sex is seems to be used to sell everything. We see sexuality and advertising all the time. Sexuality is used to sell everything from cleaning products to childrens clothes. But, the question one must ask is "why"? ...read more.


However, these are complicated issues made even more difficult because there is no simple way to sort out the effects of advertising from the effects of everyday life (414). Advertisers can basically do anything and get away with it. It's the 90's and advertisers seem to be pushing ads to the limits. They seem to be at war with each other to make the most controversial ad and not get caught. However, there bizarre ideas often get them into trouble. But who cares if the product sells, right. I believe this is a problem in todays society. Advertisers are going to all limits to sell there products. However, I believe that they are taking things to extremes. When children are being used to sell a product or shall I say sell sex, there is a problem. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Is there scope for a new business in the local area?

    There are different primary research methods these are: * Questionnaires * Interviews * Observations * Experiments Each method of primary research has advantages, and disadvantages these are: Questionnaires These are the most common method of primary research as it is the easiest.

  2. How Advertising is used in our society today Celebrities and Advertising.

    This captures the audiences' imagination and they become engrossed with the story line, waiting to see what comes in the next advert that contains the next part of the story. Shock value is another method; this shocks the viewers by having something outrageous happen during the advert, and is done so that people remember that particular advert.

  1. This project requires me to produce a imaginary business

    as the manufacture sells the product to a re-seller and they then sell it to the public. This is very widely used by supermarkets, or clothes. Channel 3 of distribution This form uses a wholesaler who buys the products in bulk from the manufacture, then sells to the re-seller.

  2. Research an existing business in your local area and produce questionnaires to be distributed. ...

    Below �5000 4% �5001-�15000 21% �15001-�25000 30% �25001-�35000 10% �35001-�45000 20% �45001+ 15% Do you shop in the local area? Yes 17% No 83% Why? Good choice 15% Lack of choice 67% Poor parking 15% Other 3% Where do you buy your electrical goods from?

  1. A Study of Advertising.

    There are two types of sounds used in the advert, the background noises to make the setting realistic and the voice over at the end of the advert used to describe the phone. The three main characters never say a word throughout the entire advert.

  2. This project requires me to produce an imaginary business.

    Random or quota sampling? Random sampling This is when every one in the country has a equal chance of being picked. People are picked at random often by computer to complete a survey. The advantage of this is that very one has a equal chance of being picked, but there

  1. Choose a local vacant business site and make recommendations on how it may be ...

    External sources are: #Trade associations #Specialist magazines #Reports #Newspapers #Government reports #Media reports This method of research is very cheap, but as it does have limitations it is not always the best. Primary data Vs Secondary data What is the difference?

  2. Media - Sex In Advertising.

    The setting of the advert is in the mid 1980s, it is set in a small street, and the main section of the advert is in the local laundrette. Within the laundrette there are a couple of young women which are sat waiting for there washing to finish and a few other people just sat around.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work