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The Effects of Advertising On the Consumer

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Introduction

The Effects of Advertising On the Consumer Advertising is all around us, its everywhere we look from the televisions in our homes to the sides of local school buses. Its almost impossible to avoid. Since advertising is such a big part of our social and economical environment its important that we know what these images our doing to us. Advertising influences us in many ways, often we don't even notice its effects. This is why advertising has become such a controversial topic today in our society. Advertising is a business; everything in an advertisement is planed right down to the last word. However, we might ignore an ad if it was not filled with flashy slogans and excitement. ...read more.

Middle

The product that will sell is the one that catches the consumers eye and leaves a lasting impression. Weather it be with the use of controversial topics or flashy colors, it does not matter as long as it sells. It is the advertisers job to sell. They will go to all extent to sell their product. One very well known method is the use of sex. The idea that sex sells may be absurd, but its seems to be true. Sex is seems to be used to sell everything. We see sexuality and advertising all the time. Sexuality is used to sell everything from cleaning products to childrens clothes. But, the question one must ask is "why"? ...read more.

Conclusion

However, these are complicated issues made even more difficult because there is no simple way to sort out the effects of advertising from the effects of everyday life (414). Advertisers can basically do anything and get away with it. It's the 90's and advertisers seem to be pushing ads to the limits. They seem to be at war with each other to make the most controversial ad and not get caught. However, there bizarre ideas often get them into trouble. But who cares if the product sells, right. I believe this is a problem in todays society. Advertisers are going to all limits to sell there products. However, I believe that they are taking things to extremes. When children are being used to sell a product or shall I say sell sex, there is a problem. ...read more.

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