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The first advert is one of the famous drink Coco Cola and the second is of another drink, Fanta. These are the products that I will be assessing. The slogan for is an important part to a product and is usually placed on every advertiseme

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English coursework: Assessing advertisement What exactly is media? Media is communication. Media is different ways of communicating with the public. We see media everywhere we go, on the streets, on TV and even at school. An example of media and one I will be focussing on in this essay is advertising, adverts such as the ones we see on posters and billboards. These adverts affect our everyday life because it influences us in our decisions. For example if a product is being sold, depending on the way the product is advertised can relate to whether or not a consumer decides to purchase the product. Advertisements are usually a persuasive piece that tries to get people to buy a product. I am going to compare two advertisements. They are two advertising posters, which I have obtained from the Internet and both of them are related to retailing drinks. Both of the adverts are similar but at the same time different. The first advert is one of the famous drink Coco Cola and the second is of another drink, Fanta. These are the products that I will be assessing. ...read more.


The Fanta advert is in a different part of the earth because we see here that it is of a sunnier climate. The people are on the beach to symbolise that the drink is associated with summer, which means that Fanta is the best drink to serve when it's hot. The picture of the family in the background shows compassion and symbolises that the drink is suitable for all the family. The water dripping off the bottle shows us that it is mouth-watering and satisfying. Both adverts say more in their pictures than what could have said if it had been written. These adverts are only a little bit different from each other. They both have the product in the picture and a family represented in there. The only thing that's different is the place where the images are placed. In the coke picture it is cold and chilling this is probably to represent December when it is winter and is associated with Christmas, whilst on the other advert it represents a much hotter climate to associate with the summer time. ...read more.


I can tell this because in each pictures there is a type of family displayed in them. The only thing different is that the adverts are aimed at these types of people at different times. As the Coke advert is aiming more at people like this at around Christmas time and Fanta is aiming at people at summer. Both adverts are unique and successful in their own ways. They do reflect to the people that they are aiming to sell their product to and they both do make me want to by a drink that will satisfy my first. The drink that I would choose though is the one I prefer which is the Coco Cola advert because of the simple fact that there are cartoon animals. The thought of animals taking a coke, opening it and then sharing it with their family just makes me laugh and persuades me that if the people that made the advert put this much thought into the advert just to make me smile then the drink must be good. Also because I already recognise the product from previous ads, I have what people in the business department call customer brand loyalty. The Fanta advert is good as well because of the colour scheme. By Patrick Zinga English Set 1 ...read more.

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