The first advert is one of the famous drink Coco Cola and the second is of another drink, Fanta. These are the products that I will be assessing. The slogan for is an important part to a product and is usually placed on every advertiseme

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English coursework:  Assessing advertisement

   

     What exactly is media? Media is communication. Media is different ways of communicating with the public. We see media everywhere we go, on the streets, on TV and even at school. An example of media and one I will be focussing on in this essay is advertising, adverts such as the ones we see on posters and billboards. These adverts affect our everyday life because it influences us in our decisions. For example if a product is being sold, depending on the way the product is advertised can relate to whether or not a consumer decides to purchase the product. Advertisements are usually a persuasive piece that tries to get people to buy a product.  I am going to compare two advertisements. They are two advertising posters, which I have obtained from the Internet and both of them are related to retailing drinks. Both of the adverts are similar but at the same time different.

     The first advert is one of the famous drink Coco Cola and the second is of another drink, Fanta. These are the products that I will be assessing.

      The slogan for is an important part to a product and is usually placed on every advertisement. The slogan for Coco Cola is ‘always the real thing’, peculiarly on the poster we do not actually see it. This is strange because usually a slogan is put on adverts so the consumer sees it and has something to remember the product by. It is usually catchy and relates to the product in some way. The same goes for the other advert with Fanta. We do not see a slogan there at all. It seems that the adverts limit what they show to the consumer. It is obvious that the slogans have been left out of the pictures deliberately for a purpose. Maybe the slogans do not need to be shown because the two products that I am assessing are already too recognisable, or maybe the slogans would have destroyed the image and there was no place for them to be placed in.

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In both adverts there are no words only pictures. This could be because the picture is meant to say it all. Both posters rely on their picture to sell their product. They believe that the picture, which is used, is enough to sell their product. By placing an image in people’s heads they have conducted a way of selling their product through pictures and not words.

The image, which is used in the Coco Cola advert, is a close up of a cartoon polar bear family sharing a Coke. In the Fanta advert it is similar but ...

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