• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The first advert is one of the famous drink Coco Cola and the second is of another drink, Fanta. These are the products that I will be assessing. The slogan for is an important part to a product and is usually placed on every advertiseme

Extracts from this document...


English coursework: Assessing advertisement What exactly is media? Media is communication. Media is different ways of communicating with the public. We see media everywhere we go, on the streets, on TV and even at school. An example of media and one I will be focussing on in this essay is advertising, adverts such as the ones we see on posters and billboards. These adverts affect our everyday life because it influences us in our decisions. For example if a product is being sold, depending on the way the product is advertised can relate to whether or not a consumer decides to purchase the product. Advertisements are usually a persuasive piece that tries to get people to buy a product. I am going to compare two advertisements. They are two advertising posters, which I have obtained from the Internet and both of them are related to retailing drinks. Both of the adverts are similar but at the same time different. The first advert is one of the famous drink Coco Cola and the second is of another drink, Fanta. These are the products that I will be assessing. ...read more.


The Fanta advert is in a different part of the earth because we see here that it is of a sunnier climate. The people are on the beach to symbolise that the drink is associated with summer, which means that Fanta is the best drink to serve when it's hot. The picture of the family in the background shows compassion and symbolises that the drink is suitable for all the family. The water dripping off the bottle shows us that it is mouth-watering and satisfying. Both adverts say more in their pictures than what could have said if it had been written. These adverts are only a little bit different from each other. They both have the product in the picture and a family represented in there. The only thing that's different is the place where the images are placed. In the coke picture it is cold and chilling this is probably to represent December when it is winter and is associated with Christmas, whilst on the other advert it represents a much hotter climate to associate with the summer time. ...read more.


I can tell this because in each pictures there is a type of family displayed in them. The only thing different is that the adverts are aimed at these types of people at different times. As the Coke advert is aiming more at people like this at around Christmas time and Fanta is aiming at people at summer. Both adverts are unique and successful in their own ways. They do reflect to the people that they are aiming to sell their product to and they both do make me want to by a drink that will satisfy my first. The drink that I would choose though is the one I prefer which is the Coco Cola advert because of the simple fact that there are cartoon animals. The thought of animals taking a coke, opening it and then sharing it with their family just makes me laugh and persuades me that if the people that made the advert put this much thought into the advert just to make me smile then the drink must be good. Also because I already recognise the product from previous ads, I have what people in the business department call customer brand loyalty. The Fanta advert is good as well because of the colour scheme. By Patrick Zinga English Set 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advertising is used to attract their target audience to advertise their products, and if ...

    She is looked upon as one of the most important role models for women in today's society. Originating from Manhattan in New York, she is a city girl, living a glamorous lifestyle, and this is clear in the advert. She has purposely been used for this advert as she is

  2. Advertising is important to companies. It is used to exploit all aspects of their ...

    Although you cannot see all of her legs, you get the impression that they are bent, another piece of body language used to enhance the atmosphere. This image of the woman is actually stereotyping karaoke singers. It is saying that all karaoke singers are loud, extravagant and a bit over the top.

  1. Gender in the Media

    take up nearly all the advert space. The emphasis is on the bodies as this is the tactic used. These characters are also of a great body form. They are slim and attractive in order to appeal to readers. The appeal of the desire to be 'cool' is the selling point for advert 4.

  2. Advertisement for Energy Drink - Our brief was to create an advert entirely out ...

    We used two soundtracks and we faded them together so it doesn't have a pause we subtly faded them together. Our voice over was placed at the end of the advert, and it was played while the second track was being faded out so you pay attention to the voice over.

  1. This coursework aims to decode the representational code in and advert which is trying ...

    This can signify that the product is of a high class; since silver is associated with jewellery it can also signify that it is valuable. The connotation of this to an individual could be a product of high class, while the denotation is that it's just a colour that will attract people because of their individual connotation of the colour.

  2. Produce an imaginary business. To do this I must research into all aspects of ...

    Random or quota sampling? Random sampling this is when every one in the country has an equal chance of being picked. People are picked at random often by computer to complete a survey. The advantage of this is that very one has an equal chance of being picked, but there is there a chance

  1. Our product is a toilet seat that lifts up with the step of a ...

    having the toilet flush once your foot was taken off of the pedal. This would make it even more convenient for the individual (who would most likely be male) to use a public restroom without having to touch anything they felt might be dirty or unsanitary.

  2. Section 1: Promoting two products to two different market segments

    The History of these products These products are very frequently used by teenagers and therefore have a high income. Man find it more easier to use face wash rather than a set of products to get rid of their acne.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work