• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

"The mass media today is part of everyday life" Using relevant theories and studies evaluate the role of the media influence on us as consumers. Almost all of us are affected by the media in one form or another, whether it is television

Extracts from this document...


"The mass media today is part of everyday life" Using relevant theories and studies evaluate the role of the media influence on us as consumers. Almost all of us are affected by the media in one form or another, whether it is television, radio, films, music, magazines or even the internet. People try to convince themselves that they are not influenced by the media. Good models of mass media such as television, music and newspapers can be evaluated to see if the media can have an effect on us as consumers without us even realising it. Media has a connection all over the world, it is a mass communication technique that entertains, informs and influences people. In this essay I will be exploring some sociological theories that are in place on how the media affects our day to day life. There is probably no greater influence on consumers than the television. Some may say: the greatest invention of the past century? Britons watch television in the morning when they wake up, whilst eating meals and before they go to bed. It is a leisure activity for many people; possibly even escapism; some use the TV to fill in time or as background noise if you are home alone! ...read more.


women for example feminine hygiene products and cosmetics featured highly in the mid-morning when it is thought that mothers of young children will be at home watching the children. A strongly influenced target audience is of course children- an advertisers heaven!- easy persuasive techniques that do not require to much complexity, a catchy theme tune and an image of the most popular cartoon character and the product is as good as sold- we all know how demanding children can be! In the world of media advertisements some groups in society are not well represented for instance- same sex couples are very rarely featured in magazine articles selling romantic perfume, are they? The elderly, disabled and some ethnic groups are included in this lack of representation. On television we are surrounded by beautiful people and idealistic lifestyles which are pure fantasy used to sell a product. The importance of social acceptance within society has led to the increase in sales of anti-aging products and cosmetics. The media impose images upon us as consumers of the 'perfect' woman/man/mother etc. and we long to fulfil this. ...read more.


The interpretative model is one which introduces a 'filtering' system when media messages are being received. Audiences are made up of different kinds of people who receive messages in various ways, be it ignoring or reacting to the message they all interpret these messages from their own viewpoint. In conclusion, it is clear that the media has a huge impact on people's opinions and values. If a person is more informed about a topic then naturally the decision that they make is of better quality. However, one significant feature to consider is where we actually gain our information? Perhaps it would be beneficial if we as consumers were more careful about what we hear or read? Advertising has progressed drastically over the years, bringing new techniques and methods which are moulding consumerism. Items once thought of as luxuries are now being portrayed as necessities which are not always obtainable to the average person, the same goes for the image and lifestyles that are conveyed throughout the media. A 'climate of discontent' is created when people fail to achieve this perfection leading to people being un-happy and ungrateful for the life they are living which depending on which way you look at it could be a good or a bad thing....? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a teacher thought of this essay

4 star(s)

With reference to the question, this student has looked at a range of both media and social theories and has been able to offer an explanation of them. I would have liked perhaps some more concrete examples rather than hypothesizing and for all of the quotes to have been sourced. However, an excellent attempt with thorough use of media language and theory. ****

Marked by teacher Paul Dutton 01/12/2012

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Marked by a teacher

    Truman Show essay . Analyse how visual techniques are used to develop deeper ideas ...

    5 star(s)

    This scene allows us to understand the lack of privacy and freedom in Truman's life the very reasons which leads Truman to question his being and life inside Seahaven. Truman begins to doubt his world and his desire to leave his "perfect" world becomes obvious in the scene where Truman and Marlon practices golf strokes.

  2. Marked by a teacher

    Analyse how the music, camera angles, special effects and presentation of characters create a ...

    4 star(s)

    An example of the use of soundtrack is the Requiem Mass used during Mercutio's death. This choral piece is sung during a funeral, which reflects the fact that Mercutio has just been slain by Tybalt. The choral notes are intense and sad, therefore justifies the death of an innocent friend

  1. Marked by a teacher

    Serenity. Compare the poster of the film with the TV trailer of the ...

    3 star(s)

    it look bold and violent to suit the film the R and the Y both have a serif this means the stick part of the letter is shaped like a sharp blade or a weapon. The title its self reflects river completely that's why they chose her, to link the

  2. Super Size Me media studdy

    The cameraman may have been instructed to try and put the message across that this is what your children will be like or perhaps how they look like now if they carry on eating this 'diet' of Fast food. This supports Spurlock's argument because he is trying to persuade the

  1. The Big Bang Theory

    Prison Break is a fictional show but it still uses story line's which are not to farfetched allowing the audience to relate to or understand what is going on within the show. Prison Break also shares the traits of a Prison Drama even now that they have broken out of

  2. Are the mass media agents of dominant ideology? The attitudes and beliefs that are ...

    When this is shown on television dominant ideologies are formed about how life should be, who should work where, and the women's role in the home. Due to the fact that soaps are so popular it is easy for the dominant ideology to be culturally transmitted.

  1. An analysis of the effect of media techniques used in the opening scene of ...

    doesn't reveal all his body and doesn't show all the surroundings, you can only identify Will and his upper body so it does not explain anything about why he is the only human or if he is with anyone.

  2. How have film/visual codes and conventions in Baz Luhrmanns adaptation of Romeo and Juliet ...

    that the two gangs feel toward each other and helps us to characterise the gangs as a whole. As we are introduced to the array of characters that appear in the first scene, we see a freeze frame with an extreme close up camera shot of the characters? faces.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work