• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The media institutions operate under advance capitalism.

Extracts from this document...


Today, just a handful of firms are responsible for most of the information that people sees, hears or reads. Most disturbing of the concentration of ownership is the unregulated and near-complete control over information in the hands of a small number of very powerful corporations. These big corporations of mass communication and media are becoming more and more influential our lives. The media institutions operate under advance capitalism. The information that we get is selected and framed to serve particular political and economic interests, such as commercial needs and corporate needs, but not individuals' interests. The effect of TV, dairy newspaper, magazines and internet so far has largely been to increase the political crises and profit motive. If communication and media are abused, they can be used against society, and changing our world in a very negative way. Western democracies have free-market economies, in which individuals are at liberty to produce and consume according to their own interests.1 In our society, our democracy is based on the free exchange of information, on an open market place of ideas. Many communication activities have been returned to private hands from the public ownership due to the privatization and deregulation. ...read more.


The press and the media are responsible for reporting news, issues and events as clearly as possible. Since we are educated about what is happening in the world around us and updated on issues that we care. Any distortions can cause the information to be misinterpreted or completely wrong, result in the misinforming of the public. However, based on the capitalism, large media corporations make profit by selling the audiences to the advertisers. For example, the economic structure of a newspaper is that it sells readers to other business. They are not really trying to sell newspaper to people. They just try to increase their readerships in order to increase the advertising rate.4 They are not trying to provide what people want to see, but to communicate the public to a large number of companies or businesses. The media content is depending on the advertising company, which can affect both the content of news as well as the process by which news is "created". We have to think deeply about the questions such as: How all these factors affect people's lives? What purpose does people's lives serve as? ...read more.


Nike ads are accused of implying that their shoes will give a consumer athletic ability. The result is customers usually buy the things that they really do not need. Children most likely ask their parents to buy the toys and clothing after they have seen the commercial on the TV. It has created a stereotype, such as boys prefer to play robots and girls love dolls. Also, teenagers have become top consumers in today's society, so advertisers have focused on getting their business. Teens like to purchase new items to keeps up with the changing trends. Therefore, advertisers use their view of teens to create ads. Some ads may have bad effect on teenagers, such as alcohols and cigarettes. Although the concentrations of ownership, deregulation and technology have threatened our public interest, we can still able to learn about the choices that we face and make reasoned decisions. We have choice to see, to read, and to hear what we wanted to. It is up to the consumers to make wise choices and develop shopping skills that are intelligent. The one event may give rise to several news. People should learn to make an analysis of the truthfulness and express their own feeling but not influence by the media. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. Evolution of 'new' media.

    The "Mail & Guardian" online, has the ability, unlike that of 'traditional' print media, to updated and edit its stories as often as required. So, readers of online news services are kept up to date on breaking news, in real time, as opposed to the readers of the print version

  2. The mass media has played a major role in structuring public perceptions of crime ...

    I made a bar chart to show these results, as some people chose more than one item the chart does not add up to 50 like the pie chart above Page 7 The results from this question have supported my context and concepts firstly, the Williamson and Dickenson study about

  1. Language investigation on two magazines, 'Top gear' and 'classic cars'

    Text B, the article on the Hackett Beaujolais Run, is informal to an extent but is much more complex than the Jeremy Clarkson article; due to the audience they are both trying to aim at. The title 'Wine, women and sports cars', highlights what men stereotypically hold important as conversational points.

  2. Was the Wapping Revolution a Good Thing or a Bad Thing for British Journalism?

    There was simply no space left in Fleet Street for the major new technology that Murdoch wanted to install. Prior to Margaret Thatcher's election in 1979, trade unions such as the National Union of Journalists (NUJ) had protected the labour-intensive modes of production of Fleet Street.

  1. ICT AQA 2006-2008 Problem 1, Theme Park

    Page 4 of 4 (HAND DRAWN PLAN 1) Dragons Lair Page Logo; This will be in a non filled square box, which will mean the logo may have to be resized to fit the box, and will be the same size in all pages that will need to use it.

  2. The purpose of this content analysis is to find out to what extend did ...

    Sampling is appropriate for economical and undoubtedly temporal reasons. Despite the fact that a wide sample gives more reliable results, the implementation is not always possible. However, an effort will be implemented to have a representative media sample. The media sample used consists of UK newspaper articles only. Newspapers in the media sample will be stratified by their level of importance (stratified sampling).

  1. Comparing Two Charity Advertisements

    The title uses emotional blackmail when it says "I'll be a friend for life to defenceless animals suffering from cruelty." This is effective because it makes us want to be their friend, and protect them from cruelty. This advert uses many examples of rhetorical questions, because they are thought evoking

  2. Racism as defined by mass media

    The rarity of recognition a person of colour receives in the scholastic proceedings, is viewed among the youth of today. Of course there must be someone, somewhere of colour, "writing or saying something that should be listened to, or producing art that should be seen, heard, approached with intellectual seriousness."5

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work