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The media institutions operate under advance capitalism.

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Introduction

Today, just a handful of firms are responsible for most of the information that people sees, hears or reads. Most disturbing of the concentration of ownership is the unregulated and near-complete control over information in the hands of a small number of very powerful corporations. These big corporations of mass communication and media are becoming more and more influential our lives. The media institutions operate under advance capitalism. The information that we get is selected and framed to serve particular political and economic interests, such as commercial needs and corporate needs, but not individuals' interests. The effect of TV, dairy newspaper, magazines and internet so far has largely been to increase the political crises and profit motive. If communication and media are abused, they can be used against society, and changing our world in a very negative way. Western democracies have free-market economies, in which individuals are at liberty to produce and consume according to their own interests.1 In our society, our democracy is based on the free exchange of information, on an open market place of ideas. Many communication activities have been returned to private hands from the public ownership due to the privatization and deregulation. ...read more.

Middle

The press and the media are responsible for reporting news, issues and events as clearly as possible. Since we are educated about what is happening in the world around us and updated on issues that we care. Any distortions can cause the information to be misinterpreted or completely wrong, result in the misinforming of the public. However, based on the capitalism, large media corporations make profit by selling the audiences to the advertisers. For example, the economic structure of a newspaper is that it sells readers to other business. They are not really trying to sell newspaper to people. They just try to increase their readerships in order to increase the advertising rate.4 They are not trying to provide what people want to see, but to communicate the public to a large number of companies or businesses. The media content is depending on the advertising company, which can affect both the content of news as well as the process by which news is "created". We have to think deeply about the questions such as: How all these factors affect people's lives? What purpose does people's lives serve as? ...read more.

Conclusion

Nike ads are accused of implying that their shoes will give a consumer athletic ability. The result is customers usually buy the things that they really do not need. Children most likely ask their parents to buy the toys and clothing after they have seen the commercial on the TV. It has created a stereotype, such as boys prefer to play robots and girls love dolls. Also, teenagers have become top consumers in today's society, so advertisers have focused on getting their business. Teens like to purchase new items to keeps up with the changing trends. Therefore, advertisers use their view of teens to create ads. Some ads may have bad effect on teenagers, such as alcohols and cigarettes. Although the concentrations of ownership, deregulation and technology have threatened our public interest, we can still able to learn about the choices that we face and make reasoned decisions. We have choice to see, to read, and to hear what we wanted to. It is up to the consumers to make wise choices and develop shopping skills that are intelligent. The one event may give rise to several news. People should learn to make an analysis of the truthfulness and express their own feeling but not influence by the media. ...read more.

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