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The Nissan Micra advert published in the Guardians Weekend on 31st May 2003 is an advert that has many features to make it appeal more to the audience.

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Introduction

Micra Advert The Nissan Micra advert published in the Guardian's Weekend on 31st May 2003 is an advert that has many features to make it appeal more to the audience. Possibly the most effective are the features used to create the adverts' layout. This is because the images are a lot larger than the text on this advert. The images are laid out to appear like a chronological cartoon where the woman is using the widely mentioned 'Intelligent Key', one of the Micra's unique selling points (USP). The first image is of the key, showing us the badge of the Nissan logo purposefully showing. The more the logo is used, the more we can be reminded of its brand. Nissan have not overused it: If most people quickly glimpse at the advert as if they were flicking through Weekend they might only notice the one logo, although if you look deeper, you may notice more being used discretely. The next image details a handle without a keyhole, to emphasize the fact that the Intelligent Key is so helpful. ...read more.

Middle

The first line of the article relates this well: "For too long men have had all the great gadgets to play with ... ". Gadgets are the theme of this article: The owner is shown to have modernism and a healthy social life because they own the car, the advert suggests. This is shown with informal language. At the end of the advert, words are merged together to create a Micra language. Words in this language are generally oxymoronic and speak about opposites that can finally come together in the car. This is suitable for the target audience because these words are fluent, entertaining and social. For example: "Modern yet retro? "Modtro, of course." This even appeals to many different personalities, since both sides of the scales are mentioned. The target audience of the advert is mainly women, which is backed by the strap line: "Gadgets for the girls". Also, the line with "... a load of leggie mates ... " suggests that the car is more suitable for people with healthy social lives and friends. ...read more.

Conclusion

There is a number to ring and a website they refer us to in formal language, but the rest of the article is informal. Sibilance occurs in the sentence describing the steering features: "... speed-sensitive power steering ..." The sound of the words is very flowing and makes the reader feel more involved. Emotive language, like "Intelligent", "Friendly" and "Crucial", is mentioned too. These suggest to the reader that the car has feelings, which is appropriate since it is helping a woman get into her house in most pictures. This could be classed as personification as it could be taking the role of a boyfriend. The advert succeeds in being open to people's interests and it is very fitting with the target audience. In my opinion it should not have the word 'Girls' in bold because it may put men off reading it immediately, although women may be drawn in instead. Nissan have also included the logo for intertextuality, which is a good idea too. Finally, they have chosen to put a blue car, background and blue coloured lips on the advert. This is a good idea because blue can symbolize being calm: an emotion the target audience may want to feel. ?? ?? ?? ?? Bryn Roberts 11L ...read more.

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